Marketing Resource Management 101
Does running your marketing department feel like taming a multi-headed beast? Have you ...
9 Ways to Overcome Healthcare Marketing Challenges
For healthcare marketing professionals, the challenges can seem overwhelming. From ...
10 Types of Marketing Collateral You Need for a Successful Campaign
What makes a successful marketing campaign? You could say some out-of-the-box creative ...
What Is the Added Value of a Brand Portal?
Picture this. It's one of those promising Monday mornings when your energy is through the ...
What is Brand Asset Management?
A company's brand is its greatest asset. It is the business's face, personality, and ...
What are Brand Templates?
Brand templates are assets that enable your organization to create on-brand content ...
Brand Management Software: creating a unified brand experience
Your business’s branding is the first thing consumers connect with when exploring your ...
How large organizations stay on-brand
Marketers understand the power of branding but maintaining consistency across a large ...
How to manage one-off marketing requests
Ping. You got a new direct message on Slack. “Can you resize that latest ad for our local ...
How to maintain brand consistency in these uncertain times
Business is rapidly changing, your stores are closing temporarily, events are cancelled ...
Consistent Brand Identity: why its important
Every professional company should have one. But the presence alone is not enough. This ...