FEATURED CONTENT

Insights Report NEW

Franchise marketing research report 2026.

Franchise Guide

Franchise marketing, end-to-end: from strategy to platform choice.

Slice of Success

Free webinars on franchise marketing success

Local Marketing Examples

15 examples of brands with great local marketing campaigns.

Platform demo POPULAR

A 30-minute tour of the Marvia platform.

Brand Localization

A short guide to Brand Localization
An inexpensive, quick and easy way to build beautiful responsive website pages without coding knowledge
An inexpensive, quick and easy way to build beautiful responsive website pages without coding knowledge
An inexpensive, quick and easy way to build beautiful responsive website pages without coding knowledge
From central strategy to local execution.

Marvia AI

AI built for franchise marketers. Make on-brand local marketing easier across every location.

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What is Marvia AI?

Managing a distributed brand means handling a steady flow of content, requests, and repetitive marketing work. Marvia AI helps franchise marketing teams work faster inside the platform, from auto-tagging DAM assets and creating social captions to helping locations find approved materials with conversational search. Your team spends less time handling routine requests and more time on marketing strategy, while your network partners get the content they need without leaving Marvia.

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What you get

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REDUCE REPETITIVE WORK
Spend less time on administrative setup and more time on strategy. Marvia AI handles repetitive tasks, like auto-tagging images as you upload them to the DAM, suggesting content as you type, and generating social captions.
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FIND CONTENT FASTER
The Marvia AI Assistant turns a plain-language request into a DAM search. Users describe the asset they need, review the results, then package, share by email, or download the files they find.
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SCALE YOUR REACH
Expand into new languages and regions without adding headcount or slowing down. Translate content instantly and create localized social captions for different markets in seconds. 
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MAINTAIN QUALITY
Review and accept any AI-generated content before it goes live, so quality stays in your hands. Built-in checks catch errors automatically, and tone controls keep everything on-brand.
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Marvia AI Assistant

Your partners shouldn't have to dig through folders or email central marketing just to find an approved file. With the new Marvia AI Assistant in the DAM, they just ask: "email the logos to our local agency," "download everything tagged fall promotion," or "show the latest product videos." The Assistant finds the files, zips them, or sends them with a note. Fewer requests for your team and a faster route to on-brand content for your locations. 

Marvia AI assistant DAM emailing assets

Our approach

We’re incorporating AI into Marvia carefully and intentionally. We focus on practical features that solve real problems for franchise marketers, from reducing repetitive work to helping users find approved content faster. AI works within the Marvia workflows, content, and permissions teams already use, while you remain in control of what gets reviewed, shared, downloaded, or published. 

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Security and privacy

We built AI features with privacy in mind. Your content isn't used to train AI models, and all AI processing happens in a secure, isolated environment. You maintain full ownership of your data and any AI-generated content, and you can opt out anytime.

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Don't take our word for it

"Marvia provides us with significant time savings and enhanced efficiency. Our local marketing efforts were once time-consuming, but Marvia has substantially reduced that workload. There are still custom requests from our franchisees, but with Marvia's help, we now have time to accommodate them."
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Campaign ManagerNew York Pizza

Stop doing manually what Marvia AI can do for you.

Get hours back every week.

Assets tag themselves the moment you upload them, social captions write themselves based on your brand's tone of voice, and your CMS content instantly translates to other languages.

Trusted by leading brands: KidStrong, Burger King, Nurse Next Door, Domino's, and Boston Pizza, who use Marvia to scale their marketing without scaling their workload. 

Marvia AI FAQs

We know adopting new technology comes with questions. Here's what most people want to know before getting started.

What languages does AI translation support?

We currently support English, German, French, Spanish, Dutch, Polish, Japanese,  Italian, and Czech.

Does the spelling and grammar checker work in multiple languages?

Yes, it works for all nine languages we support: English, Dutch, German, French, Spanish, Polish, Japanese, Italian, and Czech.

What AI features are you adding next? We’re exploring ways AI can help teams move from a marketing goal to completed, on-brand work. Future capabilities may help users find and customize approved materials, guide them to the right tools and next steps, and give central teams practical recommendations based on activity across their network. You’ll remain in control of review, approval, publishing, and spending. Reach out to Customer Success for updates.
Is my data used to train AI models? No. We guarantee that your data will not be retained or used to train AI models.
Can I opt-out of using AI? Yes. You can opt out of using AI by unchecking the box in your platform settings.
How much does Marvia AI cost? Marvia AI, including the Marvia AI Assistant, is currently available at no additional cost for customers with Marvia AI enabled. We will provide customers with advance notice before any pricing changes take effect.