Blog

Nienke Zijsling 9.06.2020 8 min read

Why your National Brand needs Local Marketing

Every marketer has heard it at least once: brands that are closest to their customers will ultimately win. But how do ...

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Marvia 13.04.2020 7 min read

How to maintain brand consistency in these uncertain times

Business is rapidly changing, your stores are closing temporarily, events are cancelled and big marketing expenses are ...

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Nienke Zijsling 8.04.2020 16 min read

How local marketing helps businesses to remain visible during COVID-19

The Dutch version of this article has been published on Frankwatching, the most popular marketing & tech blog in the ...

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Nienke Zijsling 20.01.2020 8 min read

Rebranding: 5 steps to success

Building and maintaining a strong brand requires continuous attention. The end product is never really "finished". From ...

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Joep Donders 22.11.2019 5 min read

Marvia on Local Marketing at Franchise+ Event 2019

The annual edition of the Franchise + Event, the dutch inspiration event for franchisers, took place on November 21. A ...

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Nienke Zijsling 11.10.2019 6 min read

The pitfalls of Local Marketing

Local marketing is of enormous importance to franchisers, but the use of local marketing is not as simple as thought. ...

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Nienke Zijsling 29.06.2018 8 min read

The importance of a consistent brand identity

Every professional company should have one. But the presence alone is not enough. In this blog, we explain what brand ...

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Marvia 15.04.2018 5 min read

Digital Asset Management; what is it, and why can companies no longer go without it?

Every self-serious company must have thought about their Asset Management strategy. Digital Asset Management is your ...

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