FEATURED CONTENT

Insights Report NEW

Franchise marketing research report 2026.

Franchise Guide

Franchise marketing, end-to-end: from strategy to platform choice.

Slice of Success NEW

HomeWell on keeping owners on-brand in a regulated industry.

Local Marketing Examples

15 examples of brands with great local marketing campaigns.

Platform demo POPULAR

A 30-minute tour of the Marvia platform.

Brand Localization

A short guide to Brand Localization
An inexpensive, quick and easy way to build beautiful responsive website pages without coding knowledge
An inexpensive, quick and easy way to build beautiful responsive website pages without coding knowledge
An inexpensive, quick and easy way to build beautiful responsive website pages without coding knowledge
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Marvia for marketing teams

Your partners do their own local marketing. You keep the brand.

Marvia brings brand assets, auto-localized templates, and campaigns into one place. You set the rules. Franchisees, dealers, and local teams do the rest.

Marvia brand hub for ViaMar with templates, campaigns and webshop, and a campaign live at 186 locations

Local marketing shouldn’t run through your inbox

A flyer with a new address. A logo someone can’t find. A Facebook ad for a grand opening next week. Your team rebuilds the same asset for every location, and partners who get tired of waiting make their own. That’s how brands drift, one local flyer at a time.

Speech bubbles with typical partner requests to central marketing, like asking for a logo or the latest campaign materials

Partners make their own materials, on-brand every time

You decide how much freedom each template gets, from a blank canvas to fully locked with everything filled in automatically. Marvia DNA adds each location’s details, like address, opening hours, and phone number, so partners don’t type them and you don’t keep a spreadsheet. Build templates in InDesign with Template Studio or right in the platform with Flex Templates.

One flyer template in three location versions, with address and opening hours filled in automatically by Marvia DNA

Stop answering “where can I find…”

Your DAM holds every logo, photo, video and campaign asset, and each partner sees only the files meant for them. Images tag themselves when you upload them. With the AI Assistant, partners can just ask for what they need: “email the fall promo files to our local agency.”

Marvia AI Assistant in the DAM sharing three logos by email after a partner asks for them

Launch a campaign once. See it in every location

Partners order print, download files and post to social from the same place they customize, and you can keep working with your own print suppliers. For local paid social, you have two options. Run localized ads for all your locations in bulk from HQ, with an optional opt-in or opt-out for partners. Or let partners schedule their own social ads without needing to be Meta experts.

Localized social ad for a ViaMar location, with location details filled in automatically from the campaign set up by HQ

Know which locations are actually using it

See which partners join your campaigns, download files and place orders, from print and customized templates to webshop items, and which assets get used most. You’ll know where to step in, and what works in one region becomes the playbook for the rest.

Marvia analytics dashboard showing partner activity, downloads and orders per location

How 180+ locations stopped waiting on one designer

“It’s made my team more efficient and helps our franchisees get things quicker.”
Maggie Sumner,Marketing Manager, Jeremiah's Italian Ice
Before Marvia, local requests went through one central designer and took about three weeks.

Everything you need from day one. Grow from there

Start with the basics for brand-consistent local marketing, then add more as your network and your ambitions grow. Domino’s started with 15 pilot stores and now runs local marketing for more than 2,500 locations on Marvia. 

FAQ

What is a local marketing platform? A local marketing platform gives every location the tools to market locally, while your central team keeps the brand consistent. HQ manages approved assets, templates, and campaigns. Partners adapt, order, and publish materials for their own location within the rules you set. 
Will our franchisees actually use it? Yes, because it becomes the one place they go for everything related to local marketing. Partners log in to a hub in your brand’s look, where they find the latest campaigns, order print and merchandise, download files, post to social, and see what’s coming up in the marketing calendar. They don’t need design skills or to wait on HQ. As one customer put it: “Marvia is like the Amazon for our brand.”
Is Marvia only for the marketing team at HQ? No. Central marketing usually sets it up, but the whole network uses it. Designers build the templates, regional managers keep track of their locations, and partners use it every day to get materials, order print, and post to social. Your print suppliers receive orders directly, and HR can use the Academy to train new staff and partners. You decide who sees what.
How long does it take to get started? Most brands are up and running within 4 to 6 weeks. We set up your hub, load your assets, and build your first templates with you, so partners have something useful from the day they log in.
We already use Canva or a shared drive. Why switch? Canva is a great design tool, and a shared drive works for storing files. Neither was built for running marketing across hundreds of locations. With Marvia, each partner sees only the files meant for them, templates fill in their own location details automatically, and they can order print or publish to social from the same place. You also see which locations actually use it.
Read how we compare Marvia vs Canva.
Does it work for dealer networks and other multi-location brands? Yes. Marvia helps central marketing teams keep the brand consistent while franchisees, dealers, resellers, branches, and stores market locally. Our customers include franchise brands KidStrong and Boston Pizza, dealer networks Toyota and ZEISS, and global brands like Steve Madden.