MARVIA VS BYNDER

When your brand needs more than just digital asset management

While Bynder excels at digital asset management for large enterprise operations, growing franchises and multi-location businesses choose Marvia for distributed marketing that drives real local results.

Brands with distributed teams get:

A platform built specifically for franchises, not adapted from complex enterprise solutions
The ability to localize and launch ad and social campaigns while maintaining brand consistency
A marketing calendar, marketing shop, and other franchise-specific features that help distributed brands coordinate across locations

Schedule your personalized demo

How Marvia delivers what distributed brands need

		Bynder
Digital asset management	Store and manage all your assets in one location	Enterprise-grade asset storage with complex metadata systems
Customizable templates	Easily upload your existing InDesign files and convert them to brand templates	Create brand templates for large enterprise teams
Custom brand portal	Let your branding shine across the entire experience—not just the logo	Add your logo and colors to Bynder’s platform, but custom options cost extra
Purpose-built for distributed marketing	Manage multiple locations and/or brands in one platform	Enterprise DAM solution requiring complex customization for franchise needs
Direct ad publishing	Localize and publish ads directly from the platform	Export files and manually upload to ad platforms
Marketing calendar	Enhance visibility into what marketing campaigns are happening and when	Use a separate tool to coordinate campaigns across locations
Marketing shop	Centralize ordering by integrating your suppliers and vendors	Use a separate tool to order promotional products
Onboarding	Partner with Customer Success to create an onboarding plan that works for you	Self-service setup with workshop-based training

What this means for your business

Localized 360° marketing

60% faster campaign rollouts across all partners and channels.

While Bynder is an enterprise-focused digital asset management solution, Marvia drives your entire marketing ecosystem from creation to implementation.

Effortless branded customization

100% brand consistency with complete local relevance for every location

No more waiting, workarounds, or off-brand content, just the perfect balance of guardrails and freedom.

Partnership-level support

Dedicated success team that understands distributed marketing challenges.

Beyond basic support, we're partners invested in your local marketing success at every location.

Escape the traditional limitations

The Complete Solution

Marvia is a single platform that seamlessly manages your brand, both print and digitally. Ensuring consistency across all channels.

On-brand tailored templates for both print and digital campaigns, to personalize materials with safeguards
Automate distribution for hands-off, personalized marketing rollouts, including on social media
Provide analytics and reports, giving insights into usage and effectiveness

Customize in under a minute

User-Friendly and Flexible

While traditional web-to-print solutions can be cumbersome and require extensive training, Marvia’s platform is designed to be easy for users of all levels.

An intuitive interface made for self-service, removing the learning curve while increasing usage
Unparalleled customization options with a branded portal
Effortlessly scales, localizes, and automates with your growing needs

Adjusts to your needs, not the other way around

Advanced Integrations and Support

Build stronger relationships through Marvia's advanced integration capabilities and support.

Adjust the workflows to your usage, and connect with social media, suppliers, and more
Benefit from biweekly updates for security, enhancements, and new features
Get exceptional customer support with our dedicated team ensuring smooth operations

"All you need for distributed marketing in one platform"

StefanLocal Store Marketing Manager - Domino's Pizza

“Marvia enables us to provide our franchisees the possibility to develop local marketing activities and campaigns, while the HQ can control the quality of the designs that are being used locally without costing too much time. In addition, the ordering and distribution process of materials for national campaigns is completely automated and offers a lot possibilities for personalization to franchisees.”

AliceBrand Coordinator - KidStrong

“The Marvia support team excels in their dedication. They consistently work hard to ensure positive experiences for both our company and our franchisees. Marvia is continually improving its product, and I've seen impactful updates and features that enhance the user experience.”

NienkeCOO - fit20

"Marvia offers us consistent communication, with a clear corporate identity, on a global level. Thanks to the Dynamic Templates, franchisees around the world have direct access to the latest marketing creative and can make it relevant locally."

UlrikeHead of Marketing - New York Pizza

“We are incredibly happy to now be able to allow our franchise partners to receive customized marketing materials in a simple way with this toolbox. In addition, the toolbox not only facilitates our work in marketing through dynamic adaptations and automations but also helps our partners, such as our creative agency, to deliver faster and with greater quality assurance. We are sure that this will enable us to further advance our marketing and sales goals.”

WalimeJohnny's Burgers

"All restaurants are now provided with the right Johnny's Burger marketing materials. We have a much better on-brand visibility on all channels: in-store, offline, and online. Marvia's solutions offer a scalable marketing tool to support Johnny's Burger in national growth."

RosalindaMarketing & Communication Advisor

“Using Marvia not only saves us a lot of time, but we also know for sure that the communications are fully in line with our brand identity. Very important, especially in a franchise organization! Marvia is easy to use: our franchisees can easily and quickly find all the information they need to get started with their local marketing. Furthermore, Marvia is always developing, so the platform always remains up to date.”

Transform your marketing today

Discover how much local marketing impact you're currently leaving on the table. Our personalized demo shows exactly how Marvia can transform your specific marketing challenges into measurable results.

What you'll see in your custom demo

Your brand materials seamlessly adapted for local markets
How Marvia streamlines what Bynder can't: distribution, implementation, and tracking
Side-by-side comparison of your current process vs. the Marvia approach

"In just 30 minutes, Marvia showed us how to solve brand challenges we'd been struggling with for years. We moved beyond just designing materials to actually implementing them across all our locations."
Marketing Director // Food Franchise