MARVIA VS BYNDER

When your brand needs more than just digital asset management

While Bynder excels at digital asset management for large enterprise operations, growing franchises and multi-location businesses choose Marvia for distributed marketing that drives real local results.

Brands with distributed teams get:

A platform built specifically for franchises, not adapted from complex enterprise solutions
The ability to localize and launch ad and social campaigns while maintaining brand consistency
A marketing calendar, marketing shop, and other franchise-specific features that help distributed brands coordinate across locations

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How Marvia delivers what distributed brands need

		Bynder
Digital asset management	Store and manage all your assets in one location	Enterprise-grade asset storage with complex metadata systems
Customizable templates	Easily upload your existing InDesign files and convert them to brand templates	Create brand templates for large enterprise teams
Custom brand portal	Let your branding shine across the entire experience—not just the logo	Add your logo and colors to Bynder’s platform, but custom options cost extra
Purpose-built for distributed marketing	Manage multiple locations and/or brands in one platform	Enterprise DAM solution requiring complex customization for franchise needs
Direct ad publishing	Localize and publish ads directly from the platform	Export files and manually upload to ad platforms
Marketing calendar	Enhance visibility into what marketing campaigns are happening and when	Use a separate tool to coordinate campaigns across locations
Marketing shop	Centralize ordering by integrating your suppliers and vendors	Use a separate tool to order promotional products
Onboarding	Partner with Customer Success to create an onboarding plan that works for you	Self-service setup with workshop-based training

What this means for your business

Localized 360° marketing

60% faster campaign rollouts across all partners and channels.

While Bynder is an enterprise-focused digital asset management solution, Marvia drives your entire marketing ecosystem from creation to implementation.

Effortless branded customization

100% brand consistency with complete local relevance for every location

No more waiting, workarounds, or off-brand content, just the perfect balance of guardrails and freedom.

Partnership-level support

Dedicated success team that understands distributed marketing challenges.

Beyond basic support, we're partners invested in your local marketing success at every location.

Don't take our word for it

This is what our customers say about us

UriIT Manager - Steve Madden

"Marvia is a very pleasant partner to work with. Unlike companies that are selling features Marvia works with the customer on the process and the best ways support and facilitate is. Having the customer’s process as the leading factor means that the system must have flexibility to adjust, which is definitely the case with Marvia. In addition to that you get as a customer a professional consultant that guides the implementation from the design phase throughout the implementation, testing, acceptance and release. As a customer I know that I can count on Marvia!"

MauriceMarketeer - Sligro

"The collaboration with Marvia is outstanding. They are always there for any questions and happy to help. Their solutions helps us to improve the user interface and enables us to generate local marketing initiatives."

MichielMarketing specialist - Yellow Cubes

“Very complete and intuitive tool to centrally coordinate your local marketing campaigns. Especially now that the marketing calendar 2.0 functionality has been integrated. Highly recommended for companies with multiple locations or a dealer network!"

StefanLocal Store Marketing Manager - Domino's

"The software enables us to provide our franchisees the possibility to develop local marketing activities and campaigns, while the HQ is able to control the quality of the designs that are being used locally without costing to much time. In addition, the ordering and distribution process of materials for national campaigns is completely automated and offers a lot possibilities for personalization to franchisees."

FrankMarketing advisor - Stayokay

"Thanks to Marvia's template tool we were able to make sure that our locations don't put up homemade A4's anymore. All communication, mostly posters, is now all in Stayokay branding. Besides the fact that this is nicer to look at, it also gives the professional feel we were looking for."

MarlèneMarketing Specialist - Plameco

“Easy to use for employees or franchise partners, the use of templates creates unified marketing messages across all franchise partners.”