Privacy Policy
Marvia B.V., based in Amsterdam ("Marvia", "we", "us", "our"), provides distributed marketing software as a service.
The "Website" means Marvia's website, including www.getmarvia.com, support.getmarvia.com, any successor URLs, mobile or localised versions, and related domains and subdomains. The "Services" means Marvia's products, applications and services in whatever format they are offered now or in future.
This policy explains what personal data we collect, why, and what rights you have. If you have questions, contact us at privacy@getmarvia.com.
Privacy at Marvia
We process personal data in line with the EU General Data Protection Regulation (GDPR). The GDPR applies within the EU and to any organisation processing the personal data of people in the EU, including organisations based elsewhere.
Where we work with providers who process data on our behalf, we conclude a data processing agreement with each of them.
What personal data we collect
Information you give us
You may provide personal data such as your first and last name, email address, company name, job title, or similar information when you:
- Register for our Services
- Request a demo or express interest in our products
- Subscribe to our newsletter
- Contact us or request to be contacted
- Attend an event or engage with a campaign
Information we collect automatically
When you visit our website, we collect:
- Technical information: your IP address (which may indicate your general location), device type, operating system, browser type and version, and language settings
- Usage information: pages visited, links clicked, time spent on pages, forms submitted, and the dates and times of your visits
- Referring URL: the page you visited before arriving on our website
- Server logs: system activity, error reports, and technical settings
Information about job applicants
If you apply for a role at Marvia, we process the information you provide for employment consideration. This may include your CV, contact details, and anything else you choose to submit. We may also look at publicly available professional information such as your LinkedIn profile.
Why we process your data
To provide and improve our Services
To analyse website traffic and visitor behaviour, diagnose technical issues, maintain security, and understand what our visitors are looking for.
Legal basis: our legitimate interest in maintaining, securing and improving our Services. Where this involves non-essential cookies, we rely on your consent.
To communicate with you
To respond to your enquiries, provide support, and send service-related messages such as account notifications and product updates.
Legal basis: performance of a contract with you, or taking steps at your request before entering into one.
For marketing
To send newsletters and information about our Services, and to invite you to events, surveys or research.
Legal basis: your consent, which you can withdraw at any time.
For advertising measurement
To understand which advertising campaigns lead to visits and enquiries, and to show relevant advertising.
Legal basis: your consent, given through our cookie banner.
To identify business visitors
See the Identifying business visitors section below.
Legal basis: our legitimate interest.
For security and fraud prevention
To monitor for fraud, unauthorised access and other unlawful activity, and to protect our Services.
Legal basis: our legitimate interest in the security of our Services.
For legal compliance
To meet legal obligations, enforce our terms, and protect our rights, privacy, safety and property, and that of others.
Legal basis: compliance with a legal obligation, or our legitimate interests.
Where you have given specific consent
For example, to publish a testimonial, feature you in a case study, or use your name and photo alongside a quote.
Legal basis: your consent, which you can withdraw at any time by contacting privacy@getmarvia.com.
How we share your personal data
Marvia does not sell your personal data.
We share personal data in the following situations.
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With service providers who process data on our behalf. These include our hosting, CRM, email, analytics and tracking providers. We conclude a data processing agreement with each of them to ensure the same level of security and confidentiality. Marvia remains responsible for these processing operations.
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With advertising and analytics platforms, where you have consented. If you accept analytics or advertising cookies, we share data about your visit with the platforms listed under Advertising and measurement below. You can withdraw this consent at any time through our cookie settings.
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With visitor identification providers. See Identifying business visitors below.
- Where required by law. To comply with a legal obligation, enforce our terms, or protect our rights, privacy, safety or property, or that of others.
- Where you have given specific consent, for example to publish a testimonial or case study.
How we collect website data
We use a first-party server-side setup to collect data about how visitors use our website. This means data is sent to a server we control on our own domain, rather than directly from your browser to third parties.
This gives us more control over what is shared and with whom, and it means fewer third-party scripts run in your browser. It does not mean the data stays with us. Where you have consented, our server forwards data to the advertising and analytics platforms listed below. Where you have not consented, it is not forwarded.
Cookies and Similar Technologies
Cookies are small text files placed on your device when you visit a website. They let a website recognise your device and store information about your preferences or previous actions. We also use similar technologies such as pixels and scripts, and this section covers those too.
When you first visit our website, you will see a cookie banner. Non-essential cookies are not placed until you accept them. You can change your choices at any time through our cookie settings.
Necessary cookies
Required for the website to work. These cannot be switched off. They are set in response to things you do, such as setting your privacy preferences, filling in a form, navigating between pages, or accessing secure areas. They also include security and bot-protection cookies set by our hosting and content providers.
Legal basis: our legitimate interest in the proper functioning and security of our website.
Functional cookies
Enable additional functionality and remember preferences such as language. These include cookies set by embedded content and tools we use on our site:
- Embedded video: YouTube, Vimeo, TikTok
- Interactive product demos: Storylane, Arcade
Legal basis: your consent.
Analytics cookies
Help us understand how visitors use our website, which pages are most visited, and where people encounter problems. These include Google Analytics and HubSpot analytics cookies.
Legal basis: your consent.
Advertising cookies
Used to measure our advertising and to show you relevant ads. See the next section for whom we work with.
Legal basis: your consent.
Advertising and measurement
If you accept advertising cookies, we work with the following platforms:
- Google (Google Ads and Google Analytics). Measures which campaigns lead to visits and enquiries, and allows us to show advertising on Google's network.
- LinkedIn (Insight Tag). Campaign reporting and audience insights for visitors arriving from LinkedIn advertising. May include professional information such as job title and company as inferred by LinkedIn.
- Meta (Facebook Pixel and Conversions API). Measures the effectiveness of advertising on Facebook and Instagram, and allows us to build audiences for future campaigns.
- Gartner (including G2 and Capterra). Measures the effectiveness of our advertising on software review platforms.
- OpenAI. Measures the effectiveness of our advertising in ChatGPT.
What we share: information about your activity on our website, such as pages visited, forms submitted, and the date and time of your visit, together with a technical identifier.
We do not share your name, email address, or phone number with these platforms in readable form.
Legal basis: your consent. You can withdraw it at any time through our cookie settings.
Opting out
Opting out of advertising cookies does not stop you from seeing advertising. It means the advertising you see will not be based on your activity on our website.
You can also opt out through the platforms directly or through industry tools:
- LinkedIn: https://www.linkedin.com/psettings/advertising
- Network Advertising Initiative: http://www.networkadvertising.org/choices/
- Digital Advertising Alliance: http://www.aboutads.info/choices/
- European Interactive Digital Advertising Alliance: http://www.youronlinechoices.eu/
Most browsers also let you control cookies through their settings. If you reject cookies, some parts of our website may not work properly.
Identifying business visitors
We use third-party services (Apollo.io) to identify the organisation a website visitor is likely to belong to, based on technical information such as IP address. We use this to understand which types of companies are interested in our products and to prioritise our sales and marketing activity.
Legal basis: our legitimate interest in understanding demand for our products and reaching relevant businesses. You can ask Apollo.io directly to remove or show you the data they hold, at https://www.apollo.io/company/privacy-center.
International transfers
Some of our providers are based outside the European Economic Area, or process data outside it. This includes advertising and analytics platforms based in the United States.
Where we transfer personal data outside the EEA, we rely on one of the following:
- An adequacy decision by the European Commission for the country concerned
- EU Standard Contractual Clauses with the provider, together with an assessment of whether additional safeguards are needed
- Your explicit consent, where applicable
AI Use and Data Protection
Only pre-approved AI tools are used within Marvia. AI-generated output is reviewed before it is shared externally. Personal or confidential customer data is not entered into AI systems without explicit consent or appropriate contractual safeguards.
Note that our use of OpenAI as an advertising platform, described above, is separate from this. That involves advertising measurement, not data being used to train a model.
How long we keep your data
We keep personal data for as long as needed for the purpose it was collected for, and then delete or anonymise it.
- Customer and contract data: for the duration of the agreement, and afterwards as long as required by law (including a seven-year retention obligation for tax and accounting records under Dutch law)
- Newsletter and marketing subscribers: 3 years after your last interaction with us, or sooner if you withdraw your consent or unsubscribe
- Business prospect contacts: 3 years after our last contact with you, or sooner if you object to the processing
- Website and analytics data: for the retention period set in each platform, up to 12 months
- Job applicants: 3 months after our last contact with you. If you give us permission to keep your details on file for future roles, 12 months.
Your rights
You have the following rights over your personal data:
- Access. Request a copy of the personal data we hold about you.
- Rectification. Ask us to correct data that is inaccurate or incomplete.
- Erasure. Ask us to delete your data, where there is no overriding reason for us to keep it.
- Restriction. Ask us to limit how we use your data in certain circumstances.
- Portability. Receive the data you provided to us in a structured, commonly used format, or ask us to transfer it to another organisation.
- Objection. Object to processing based on our legitimate interests, including visitor identification, and to processing for direct marketing purposes.
- Withdraw consent. Where we rely on your consent, withdraw it at any time. This does not affect processing that already took place.
To request deletion of your personal data, you can use our data privacy request form.
For any other request, or if you would rather contact us directly, email privacy@getmarvia.com. We will respond within one month. If your request is complex, we may extend this, and we will tell you if so.
Modifications
We reserve the right, at our sole discretion, to modify this Privacy Policy or any portion thereof. Any changes will be effective from the time of publication of the new Privacy Policy. If we believe that the changes are material, we will let you know by doing one (or more) of the following: (i) posting the changes on or through the Services, (ii) sending you an email or message about the changes. Your continued use of the Services after the changes have been implemented shall indicate your agreement with the terms of such revised privacy policy. Otherwise, and if the new privacy policy does not suit you, you must no longer use the Services.
Contact
For questions about this policy, other privacy matters, or any request relating to your personal data, contact us at privacy@getmarvia.com.