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Privacy Policy

Last modified 3 July 2023

Mavia B.V., based in Amsterdam (“Marvia”, “we”,”us”, and “our”) is a technology company. Marvia provides brand management and local store marketing software as a service. The “Website” means Marvia’s website (including without limitation www.getmarvia.com, support.getmarvia.com and any successor URLs, mobile or localized versions, and related domains and subdomains), and the “Services” means Marvia’s products, applications, and services, in each case in whatever format they may be offered now or in the future. As you use the Services, we collect and process information from and about you in order to provide you with access to the Services, enhance your experience while using the Service, and communicate with you. This Privacy Policy describes in detail how your Personal Data is collected and used. If you have any questions regarding this policy, please contact us at privacy@getmarvia.com.

Marvia cares about Privacy

Your privacy is important to us. Our Privacy Policy fully applies and respects the highest protection standards set by the European Union General Data Protection Regulation ("GDPR") in force since May 25, 2018, that regulates the processing of personal data of natural persons. The geographical scope of the application of the GDPR is very broad. The provisions of the GDPR apply, on the one hand within the territory of the EU and, on the other hand to all Controllers and Processors which process the personal data of EU citizens (even if they live outside the EU). Accordingly, the GDPR also applies to companies not established in the territory of the EU.

We might also process Personal Data outside the territory of the European Union. Marvia guarantees that Personal Data transferred outside the EU is handled by trustworthy vendors. Vendors are examined regularly and Marvia signs individual Data Processing Agreement to ensure the highest attainable standards of protection.

Personal Data we Collect

We process the personal data that you provide to us via the website, for example when you fill in the contact form or when you subscribe to our newsletter. These include:

General Individual information: In order to register to our Services, to show interest in getting more insights about our Product, to receive our newsletter, and in general, to be reached out to for marketing purposes, current and future perspective users of Marvia upon prior explicit consent may provide Personal Data in the form of their email address, name and surname, name of the company, job title, or similar.

Browser Data: We may collect standard website visitor information supplied by your browser (e.g., your operating system, the browser you are using, IP addresses, language settings). This information is dependent on the type of device, browser, and the settings you are using.

Other Usage Statistics: Besides browser data, we may collect statistics, usage information, and may record user sessions on how registered users use our Services in order to maintain and improve our Services. This usage data is collected anonymously, and it does not include User Data as described above.

Marketing: We might use the information collected for our own marketing purposes. This includes, but is not limited to: marketing campaigns, marketing events, and newsletters. This information will be used solely for marketing purposes by Marvia and we will not share it with any third parties.

Personal Data of Job Applicants: If you apply for a vacancy at Marvia, we will collect and process information that you voluntarily communicate to us about yourself for purposes related to potential employment. Additionally, we may collect publicly available information (e.g., your LinkedIn profile). You can request access, correction, or deletion of job applicant information about you at any time using the contact details below.

How we use your Personal Data

We collect Personal Data for the following purposes:

To communicate with you about our services and provide you with customer support

We use your contact information to communicate with you about the Services, respond to your customer support questions and requests, and to provide you notices regarding the Services (including notices about your account, product update announcements, security alerts, administrative notifications, and the like).

In connection with providing you with customer support, we may also use the information we automatically collect and information that you provide to us and consent for us to view and utilize as part of a support request so that we can respond to your request, analyze information related to your support request, and repair or improve the Services.

These communications are fundamental to the Services and in most cases, you cannot opt out of them. If an opt-out is available, you will find information about how to opt out in the communication itself or in your account settings.

For research and development to improve our service

So that we can continually improve the functionality of our Services, we utilize our collective learnings about the way users interact with and use the Services, as well as feedback provided directly to us, to troubleshoot issues, fix bugs, enhance functionality, and identify areas for integration and improvement of the Services.

To market and promote our services

We use your contact information and information about how you use the Services to communicate directly with you, including by sending you newsletters, promotions or information about current and future products and services. You may opt out of receiving such communications at any time by (i) clicking the unsubscribe link included in all the emails you receive or (ii) contacting us as indicated in the contact section below.

For Safety and Security

We use information about you and the way in which you use the Services to verify and authenticate accounts and activity, monitor for suspicious or fraudulent activity and identify violations of our Services policies.

With your Consent

We use Personal Data about you where you have given us consent to do so for a specific purpose not listed above. For example, with your permission, we may publish testimonials or featured customer stories on our Websites to promote the Services, including names and profile photos of representatives of our customers alongside the testimonial.

How we share your Personal Data.

Marvia does not sell your information to third parties and will only provide it if this is necessary for the execution of our agreement with you or to comply with a legal obligation.

With companies that process your data in our assignment, we conclude a data processing agreement to ensure the same level of security and confidentiality of your data. Marvia remains responsible for these processing operations.

Data Retention

Marvia generally retains your Personal Data for a period of time consistent with the original purpose of collection. The retention period depends on the purpose for which the personal data is used. After your personal data is no longer necessary, it will be anonymized or deleted.

Cookies and Similar Technologies

Cookies are small text files that are placed on your computer or mobile device when you visit a website, mobile app, or use an online platform. Cookies and similar technologies are widely used by online service providers to facilitate and help to make the interaction between users and websites, mobile apps, and online platforms faster and easier, as well as to provide reporting information. For more information about cookies and their impact on you and your browsing visit www.aboutcookies.org.

Cookies set by the website and/or mobile app and/or platform owner (in this case, Marvia) are called "first party cookies". Cookies set by parties other than the website and/or mobile app and/or platform owner are called "third party cookies". Third-party cookies enable third party features or functionality to be provided on or through the website and/or mobile app and/or platform (e.g. advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer or device both when it visits the website and/or mobile app and/or platform in question and also when it visits certain other websites and/or mobile apps and/or platforms. By choosing to use our Websites after having been notified of our use of cookies in the ways described in this Privacy Policy, and, in applicable jurisdictions, through notice and unambiguous acknowledgment of your consent, you agree to such use.

Why do we use Cookies?

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites and/or platform to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Websites and/or platform. Third parties serve cookies through our Websites and/or platform for analytics and to help us deliver ads, measure the performance of those ads, and make them more relevant to you. This is described in more detail below.

Our Website's Cookies

Essential Website Cookies

Purpose: These cookies are strictly necessary to provide you with services available through our Websites and to use some of its features.
Vendor: Marvia B.V.
How to refuse: Because these cookies are strictly necessary to deliver the Websites and the Services to you, you cannot refuse them.

Analytics and Customization Cookies

Purpose: These cookies collect information that is used to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve our Websites. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. 
Vendors: Google Analytics, Hubspot, Hotjar, Microsoft Clarity.
How to refuse: To refuse these cookies, please follow the instructions below under the heading "Managing Cookies” Alternatively, please click on the relevant opt-out link below:

Advertising Cookies

Purpose: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.
Vendors:  Google Double Click and Ads, Meta (Facebook) Pixel, LinkedIn Insights, Microsoft Bing Ads, Quora.
How to refuse: To refuse these cookies, please follow the instructions below under the heading "Managing cookies" Alternatively, please click on the relevant opt-out link below:

Managing Cookies

You can change the cookie settings of your browser at any time. You can disable the storage of cookies or delete stored cookies in the browser, but this can lead to reduced functionality, delay, or usability of certain parts of the website. Adjusting your cookies settings differs per browser. You can consult the ‘Help function’. In your browser. 

Because some cookies are necessary for the proper functioning of our website, we cannot guarantee that you can use the website properly if you block certain cookies. Refusing advertising cookies does not mean that you will no longer see advertisements, only that they are no longer adapted to your interests and can be repeated more often. 


We reserve the right, at our sole discretion, to modify this Privacy Policy or any portion thereof. Any changes will be effective from the time of publication of the new privacy policy. If we believe that the changes are material, we will let you know by doing one (or more) of the following: (i) posting the changes on or through the Services, (ii) sending you an email or message about the changes. Your continued use of the Services after the changes have been implemented shall indicate your agreement with the terms of such revised privacy policy. Otherwise, and if the new privacy policy does not suit you, you must no longer use the Services.


Have questions or concerns about Marvia and privacy? Please don't hesitate to contact our Data Protection Officer at privacy@getmarvia.com if you have any questions about our Privacy Policy, regarding other privacy-related manners, or for any request related to the processing of your Personal Data.