Don't leave with questions. Let us answer them.

Think of templates as assets created by central teams with the ability to lock certain parts that should never change (logo, layout, typography, legal elements, etc.). This way, local teams can only edit what you leave open for them to do so, like address, promotions, images, or dates. That means they can move fast without breaking the brand.

In addition to that, and good to mention here, is our Marvia DNA feature that powers every design with profile-based data. Imagine the power of setting profiles once and watching every template adapt automatically, eliminating spreadsheets, errors, and ensuring every asset updates instantly.

You’re in control of that. Some brands only allow text edits. Others allow image swaps, local promotions, or seasonal messaging.

Some give trusted locations more freedom. What we see happening often is that most teams start with tighter guardrails, then loosen them once they see how people use the platform.

The goal isn’t to restrict creativity, it’s to make sure local marketing stays effective and on-brand while still feeling relevant to the local audience.

Yes… if you want to. Marvia gives you the power to select what needs to run on an approval flow and what doesn’t.

Some customers prefer speed and let locations publish instantly. Others require approval for certain campaigns, regions, or sensitive materials.

Think of approvals as optional guardrails. They’re there when you need oversight, but they don’t have to slow everything down.

Many brands use approvals selectively rather than universally.

Absolutely, and this makes a big difference in usability.

We take that very seriously and give central teams, regional managers, franchisees, partners, and vendors the ability to have different views and permissions.

That way, a local store manager isn’t overwhelmed by irrelevant materials, and sensitive assets stay restricted.

We ensure people only see what they need to do their job.

Yes, and this is where teams often see the first “wow” moment when using our platform.

Location-specific details like addresses, opening hours, contact info, disclaimers, and logos can populate automatically.

So instead of creating 120 versions of the same flyer, you create one template, and Marvia does the localization work for you.

It removes the repetitive tasks that eat up designers’ time.

If your designers are constantly getting emails like:

“Can you just change the address?”
“Can you update the price?”
“Can you add our store hours?”

…you know how much time that adds up to.

By using Marvia, local teams can handle those updates themselves within approved templates, and when something truly custom is needed, they can submit structured creative requests instead of starting chaotic email threads.

Creative requests are structured requests submitted through Marvia when a local team needs a custom marketing asset that isn’t covered by an existing template.

We like to think of templates as handling repeatable needs, and creative requests as handling the exceptions.

For example: sponsoring a local event, a one-time promotion, or something unique to one location.

Instead of sending emails, attachments, and follow-ups, requests are submitted in one structured place, making them easier to track, manage, and deliver.

It feels like magic because it keeps custom work organized without slowing everything down.

Yes, and we understand how that flexibility is important.

You can keep your existing suppliers, negotiate your own contracts, and change vendors if needed.

Marvia doesn’t lock you into a production ecosystem. It simply connects your marketing execution to the vendors you choose.

That means you can evolve your supply chain and change vendors later if needed, without disrupting your users.

Marvia lets users order materials directly from the portal without guessing specs or sending emails.

Things like paper type, finishing options, and quantities can be predefined to prevent mistakes and ensure consistency. And yes, orders can route automatically to your preferred printer, saving time and reducing errors.

It’s basically removing the “Did you get my file?” and “Which version should I print?” conversations.

• SSO for easy login
• Product data from a PIM
• Procurement or ERP workflows
• Print vendor systems
• Social and campaign tools

Most teams start simple and expand integrations over time as their workflows mature. We are ready to build towards your needs.

Truly customizable. We believe that customization must go far beyond just giving customer the ability to add their logo on the interface.

That’s why in Marvia you can tailor how information is organized, how campaigns are grouped, how users navigate, approval flows and workflows, and also how teams communicate inside the platform

Every brand structures marketing differently, and we understand we need to adapt to that reality instead of forcing a rigid structure.

No, not at all. That’s actually why we exist. So, if someone can edit a slide or post on social media, they can use Marvia.

And this is because the platform removes the complexity of design tools and brand rules so local teams can focus on executing marketing, not figuring out how to create it.

That simplicity is what drives adoption and results.

Think of it as a shared view of what’s happening and what’s coming next.

It helps local teams plan ahead instead of reacting last-minute, and keeps everyone aligned with the central team campaigns.

It sounds simple (and it is), but visibility dramatically improves coordination and participation. We’ve seen that happen so many times.

It basically goes like this. Your central team can prepare campaigns, messaging, and visuals. Then local teams can: customize where appropriate, schedule posts, and publish quickly.

So instead of every location reinventing the wheel, they start from ready-to-use campaigns and adapt them locally.

This makes social more consistent and far less time-consuming.

We’ve learned that real adoption doesn’t happen because people get login credentials. Instead, it actually happens when the platform makes their day easier.

We understand successful rollouts as those that involve local teams early, provide ready-to-use materials from day one, replace painful workflows, and make execution faster than the old way.

When the platform saves time and brings incremental results - just like Marvia does - people come back to it.

Most implementations take anywhere from a few weeks to a few months. The timeline depends less on technical setup and more on practical factors, like the number of locations or partners involved, content readiness, required integrations (SSO, print vendors, PIM, etc.), and how quickly decisions get made internally.

A helpful way to think about it is that launching Marvia is a lot like launching a new website. It's a process that requires aligned stakeholders, readily available content, and decisions made in advance. The technology itself isn't usually what slows things down. It's the supporting work: getting templates created, gathering location data, and agreeing on workflows.

You don't need everything figured out before you start. But having a few things ready (brand assets, a handful of templates, and clarity on who owns what internally) can make a real difference in how fast you move.

We recommend starting with a focused scope so your team isn't stretched thin and your locations start seeing value right away. Most teams launch with a core set of templates or campaigns and expand from there, well before full rollout is complete.

Our job is to help you move at a pace that works for your organization, get to early wins quickly, and build momentum without burning out your team.