About this episode
On February 14th, 2025, Boston Pizza achieved something remarkable: $7 million in sales across 370+ locations while raising $600,000 for local charities across Canada. It was the highest single-day sales in the brand's 60+ year history.
In this episode of Slice of Success, Jenna Bull, Marketing Director at Boston Pizza, shares the playbook behind that performance, from the “Looking After Local” program that allowed franchisees to choose the charity that mattered most in their community, to the customizable tools, templates, and training that kept every location on-brand while executing locally.
What you'll learn
- The empowerment framework: How Boston Pizza balanced national consistency with local flexibility across 370+ locations
- Campaign strategy: Multi-channel activation from auto-shipped kits to customizable local templates
- Franchisee engagement: The tools, training, and incentives that turned participation into ownership
- Storytelling at scale: How they amplified local charity stories nationally to inspire others
- Real results: $7M in sales, $600K for charity, and the lessons they're applying to future campaigns
See the platform behind campaigns like this
Boston Pizza’s marketing resource center runs on Marvia, giving franchisees an easy way to create on-brand, local marketing with customizable templates, social media tools, campaign calendars, and approved assets, all while keeping brand consistency under control at scale.
