The ROI of Branded Templates

Key Takeaways:
- Branded templates save time in creating marketing assets, and reducing production time and costs while improving brand consistency.
- Templates enable local teams to create customized, relevant content without constant approvals or back-and-forth with designers.
- Reusable templates accelerate content creation and localization, allowing you to produce more content in less time.

If you're managing marketing for a franchise or multi-location brand, you know how difficult it can be to manage the balance between corporate and local marketing. Corporate needs brand consistency. Local teams need relevant content that speaks to their community. And you're stuck in the middle, juggling approvals, chasing down designers for simple edits, and watching production timelines drag on for weeks. Branded templates solve this by giving local teams the freedom to create while keeping your brand intact.

What are Branded Templates?

Branded templates are pre-designed content blueprints that anyone can use to create graphics or documents for your brand. They include all your brand's design elements (logo, fonts, colors, images, and shapes), so everything created looks recognizably like your business.

For franchise and multi-location brands, templates might include social media posts for seasonal promotions, in-store signage for new products, local event flyers, or paid ads for regional campaigns. For example, a franchise owner could use a template to create a grand opening announcement by simply swapping in their location's address and photo, while the design, messaging structure, and brand elements stay locked in place.

Benefits of Branded Templates

Branded templates aren't just nice to have. They fundamentally change how multi-location brands produce and distribute marketing content.

Improves operational efficiency

Branded Templates eliminate the wasted motion associated with creating brand and marketing assets. No more back-and-forth communications and endless approval rounds. Reduce the marketing production workload from hours to just minutes.

Increases brand recognition & awareness 

All the big, well-known brands in the world are instantly recognizable, whether through a specific color, logo, font, or slogan. These brands do a fantastic job of ensuring that all their marketing materials across channels have the same look and feel. Branded Templates make sure that everything that is created is on-brand, boosting brand awareness and brand recognition. 

Accelerates content creation

Without templates, the content creation process can be incredibly time-consuming. Brand templates enable the reuse of content for different campaigns, markets, or branches, significantly increasing the amount of content created while reducing the time to market.  

Enables localization with speed

Eliminate redundant design efforts to the same assets for every market, language, or branch. Branded Templates allow every employee to become more self-sufficient in engaging with their local audience while ensuring brand consistency. Templates make marketing a team effort which speeds up the localized content creation process.  

Saves costs

Brands spend valuable time and resources on creating, producing, and altering print and digital materials such as flyers, brochures, social media posts, and videos. Whether you are updating these materials in-house or by external designers and agencies, the use of Branded Templates is a process improvement that allows you to produce more while putting in less. 

Why Marvia’s Branded Templates?

Not all template solutions are built the same. Here's how Marvia makes branded templates work for multi-location brands. 

Two ways to create templates

Marvia gives you flexibility in how you build your template library. Upload InDesign files if you already have assets designed by your creative team or agency. Or build templates from scratch directly in the platform using our drag-and-drop builder. Both options give you control over which elements can be customized, so you can choose the workflow that fits your team.

Controlled edits

Setting rules and restrictions per template determines the balance between consistency and creativity. They can be as open or locked down as you need them to be, eliminating the risk of the wrong output. You define what is changeable and what is locked like:

• What colors can be used both in fonts as well as in visual elements.

• Which texts are static and which can be changed.

• The maximum length and number of lines.

Any element can also be set with pre-defined choices. Choose one of five headlines or choose one of three images. 

Marvia DNA

At Marvia, we like to automate a lot of operational tasks to speed up content production and reduce your workload. Our DNA feature preloads relevant data into templates to automatically customize creative for each location. Never again manually change prices, opening hours, addresses, and images.

Foolproof visual editor

We understand that not everybody in your organization is tech-savvy. That’s why editing templates couldn’t be more straightforward in Marvia’s "what you see is what you get" editor. Real-time edit and preview make creating content as easy as writing an email. It's an easy way for non-designers to design. 

Approval workflows

By adding optional approval workflows across your templates, you can add an extra layer of governance to ensure the right people have approved collateral before they are released.

Integrations

Integrating with other marketing stack tools helps you achieve even greater efficiencies by fully automating processes. For example, integrate with your SSO so user permissions and access update automatically. Publish finished content directly to Facebook and Instagram without leaving the platform. Or send poster orders straight to your print vendor for fulfillment. These integrations eliminate manual handoffs and keep your workflow moving.

Get started with Branded Templates

Ready to see how branded templates can work for your organization? Book a demo to explore Marvia's Brand Templates.