Senior Care Marketing Software for Home Care and Senior Living

Missing license numbers are a compliance risk

When owners and activities directors make their own flyers in Canva, Word or ChatGPT, the license number is often the first thing to go. And when a state changes its rules, every file has to change with it.

When a state changed its rules

A few months before a new HomeWell owner opened, their state restricted how home care services can be described. About half of HomeWell's usual marketing copy was no longer allowed. Two thirds of the owner's website had to be deleted before the state approved the opening.

Michelle Payne, SVP Marketing, HomeWell Franchising

Marvia DNA

State rules in every template

Add license numbers and required details once per state. Each location then gets the right version automatically, and a rule change is one update.

Per state: license numbers and required wording, set once for every location in that state
Per location: address, phone and call tracking number
Locked: logo, colors and layout stay as you designed them

See how Marvia DNA works

Two Larkhaven home care brochures with the same design, one for Tucson, Arizona and one for Atlanta, Georgia, each with its own local phone number, address and state license number.

For home care and senior living

Home care franchises

Ready-made templates and a grand opening kit for new owners
Flex Templates for experienced owners who adapt materials to their own services and market
Referral materials, local ads and hiring campaigns
Logo, colors and signature programs locked

Senior living communities

Brochures, availability campaigns and memory care kits for sales
Activity calendars and event flyers for engagement teams: pick a design, pick a text, print
Each community's address, license number and call tracking number filled in
One brand across all communities, or a local brand for each

“Our franchisees now launch on-brand local marketing in minutes instead of days, and I finally have real-time visibility into what’s running across all locations. It’s the first tool that delivered both brand consistency and local relevance while reducing work for our team.”

Deanna KeppelVice President, Assisting Hands Home Care

Campaigns & Marketing Shop

Campaigns and print for every location

Build a refer-a-friend, open house or hiring campaign once. Every location adds its own details.

Marketing Shop: print, signage and promo items go straight to the suppliers you choose
Approvals: let regional managers approve, so it doesn't all land in one inbox
Usage reports: see which locations joined in

See the Marketing Shop

Larkhaven home care’s Marketing Shop with business cards, a fridge magnet, a brochure folder, a caregiver polo, a retractable banner and a yard sign, and an order overview that goes straight to two suppliers

Customer story

How HomeWell runs 130+ agencies

HomeWell used to make three versions of every piece to meet state rules. Now owners adapt materials themselves, within the brand.

130+ Agencies on one brand portal

60% More platform usage than with their previous vendor

52% Downloads above trend in the second month of Flex Templates

Frequently asked questions

We're a small team. How much work is the setup?

An onboarding specialist sets up the portal with you, usually in six to eight weeks. Your existing InDesign or PDF files become templates, so you don't start from scratch. Most teams start with one use case, like activity flyers or a single campaign, and add more later.

How does Marvia handle different licensing rules per state?

You group locations by state and add the license number and other required details to that group. Every template a location opens picks up the right details. When a rule changes, you update the group once.

Does Marvia work for senior living operators that aren't franchises?

Yes. Marvia works for any brand with multiple locations, franchised or not. Run one brand across all communities, or give each community its own logo and details.

Our local teams aren't marketers. Will they use it?

Marvia is built for people who don't design or write for a living. They pick a template, choose from texts and images you've prepared, and their location details are already filled in. Usage reports show where they need help.

Can we review materials before they go out?

Yes. Add an approval step per template and choose who approves: your central team or regional managers. Fully locked templates usually don't need one.

Can locations order print and promo items?

Yes, through the Marketing Shop. Orders for print, signage, uniforms and promo items go straight to the suppliers you choose, within the budgets you set.

Local marketing for home care and senior living

Trusted by home care and senior living brands