Slice of Success: Episode 2
How HomeWell Care Services keeps owners
on-brand in a regulated industry
What HomeWell locks down, what owners can customize, and how its Marketing Hub works for owners in their first month and their tenth year.
Nov 17, 2026, 1 p.m. EST Online
About this episode
In home care, local marketing answers to more than a brand book. State rules, client privacy, care claims and caregiver hiring all shape what owners can say and show.
In this episode of Slice of Success, Mishelle Payne, Senior Vice President of Marketing at HomeWell Care Services, shares how her team keeps 125 agencies on-brand while still giving owners room to market in their own communities. Christopher G. Brown, Director of North America at Marvia, hosts.
What you'll learn
- Where to draw the line: What HomeWell locks down and what owners can make their own
- Compliance that keeps up: How HomeWell builds compliance in before anything is made
- Assets for every stage: What owners need when they open, grow referrals, and stand out locally
- One Marketing Hub: How owners get templates, plan campaigns, and order branded items in one place
See the platform behind HomeWell's Marketing Hub
HomeWell Care Services' Marketing Hub runs on Marvia. Owners customize templates, plan with the marketing calendar, order branded items, and download approved files, while the central team keeps control of the brand.
