Industry: Home Care
Locations: 130+ locations across the U.S.
Marvia user since: 2024
Products: Flex Templates, DAM, Marketing Shop + Print Integration, Marketing Calendar, Brand Guidelines
"
Flex Templates are amazing. I like the flexibility we get, and how easy it is to update things and change things. It just opens up a realm of possibilities that we've never had before."
Krysten Farrier, Senior Designer
A platform built for franchise marketing
HomeWell evaluated nearly 15 platforms, including several large print distributors, before choosing Marvia.
Marvia is completely white-labelled, houses their brand templates, connects to their print vendor of choice, and supports the marketing operations workflow with features like an interactive Marketing Calendar and Brand Guidelines.
Flex Templates were the turning point. Building templates in-browser meant HomeWell could ship them faster, and franchisees could localize without waiting on the team's one designer.
What changed
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Templates that scale. Flex Templates with local customization built in from the start.
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State compliance. Adaptive templates handle regulatory variations without multiplying the production workload.
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Full control in-house. Updates happen on HomeWell's timeline, not their vendor's.
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A partner, not a portal. When gaps came up, Marvia came back with solutions.
More reach, less friction
The switch to Marvia drove a 60% increase in platform usage compared to HomeWell's previous vendor.
When they added Flex Templates in July, 2026, HomeWell treated it like a true launch, with teaser emails, homepage banners, tutorial videos, and dedicated training sessions with their consultants. Downloads jumped 23% above trend in July, then 52% in August. The most downloaded asset that month was a Flex template, pulled 26 times. That means 26 customization requests never hit the designer's inbox.
Why this works
HomeWell's corporate team is small, operating in a highly regulated industry, with a franchise network that's still growing, and their previous marketing platform couldn’t keep up.
They needed a platform that could give them speed and autonomy without putting everything on one designer's plate. Marvia’s Flex Templates give franchisees the creative flexibility to produce the right materials for their market, while HomeWell's corporate team stays in control stays in control of the brand.
