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Insights Report NEW
Franchise marketing research report 2026.
Discover insights
Franchise Guide
Franchise marketing, end-to-end: from strategy to platform choice.
Read guide
Slice of Success
Free webinars on franchise marketing success
Learn more
Local Marketing Examples
15 examples of brands with great local marketing campaigns.
Read article
Platform demo POPULAR
A 30-minute tour of the Marvia platform.
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Brand Localization
A short guide to Brand Localization
Read guide
An inexpensive, quick and easy way to build beautiful responsive website pages without coding knowledge
An inexpensive, quick and easy way to build beautiful responsive website pages without coding knowledge
An inexpensive, quick and easy way to build beautiful responsive website pages without coding knowledge

Franchise Marketing Insights

Franchise brands spend heavily on marketing, yet local execution is where most of it breaks down. Every year we ask central marketing teams and franchisees how local marketing really works, where it stalls, and what moves the numbers.

Go to the 2026 edition
FBR Report cover mockup

What the 2026 research shows

51%
of franchisees want ready-to-use creative they can adapt to their own market.
See the finding
16%
of franchisors rank AI as a top priority. Meanwhile, franchisees almost never mention AI.
See the finding
10+
years of experience changes franchisee expectations.
See the finding

The 2027 survey opens in the spring

If you run marketing at a franchise brand, or you're a franchisee doing your own local marketing, we'd like your perspective.

Respondents get the findings before anyone else.

Why we run this study every year

Most research on franchise marketing looks at one side of the system. This study asks central marketing teams and franchisees the same questions about local marketing and publishes where their answers line up and where they don't, with suppliers adding a view across many brands at once.

We repeat it every year, because one snapshot shows where things stand. A series shows which way they're moving.

  • Who we survey: Franchisor marketing and field support teams, franchisees and area developers, industry suppliers
  • How often: Annually, with the survey in spring and the report in autumn
  • Methodology: Published in full with each edition, including sample size and distribution

Go deeper on the findings

One finding at a time
We're unpacking each finding in its own article this fall, with the numbers and what to do about them.
Read the series
The findings, live
A walkthrough of the 2026 data with Q&A. Register for the next session.
Register
The stats on one page
A printable summary of the headline numbers for sharing with your team or your franchisees.
Download the one-pager

Closing the gap the data describes

Marvia gives franchise marketing teams one place to manage brand assets, customizable templates, creative requests, and local distribution across every location. Brands using it report 83% fewer localization requests
Request a demo
See how Jeremiah's Italian Ice did it