Social Campaigns

What you get

Choose your workflow

Build one campaign and deploy it across hundreds of locations, or let partners run their own within the guidelines you set.

No manual data entry

Marvia DNA automatically pulls each location's address, promotions, and imagery. No spreadsheets, no CSV uploads, no typos.

On-brand from the start

Franchisees work from approved templates, so every post stays on brand no matter who creates it.

Local campaigns

Give partners the ability to run their own local ads on Facebook and Instagram using approved templates without ever leaving the platform. You set the guardrails, and they create content that feels authentic to their community without going off-brand. You decide how much freedom each location gets. Plus, locations can see how their ads perform, to understand what's working and improve their results over time.

Social Campaigns order panel live post for local partner

Central campaigns

Build one campaign with approved brand assets and messaging. Social Campaigns uses Marvia DNA to automatically generate customized versions for each location, pulling their own address, hours, promotions, and local imagery. Review every version at once, make any adjustments, and schedule everything to Facebook and Instagram. Then let locations opt in or opt out, depending on their needs.

And when partners run their own campaigns, you can still step in to extend them or add central budget. Social media for franchises works best when local content actually feels local, and this is how to do it at scale.

Social Campaigns partners tempalte in local version out

Give it a try

See partner-led campaigns in action

We work well together

Don't take it from us. See what our customers have to say:

"We used to spend weeks getting social campaigns out the door, and now we build the campaign once and our franchisees customize it for their local store. We're getting hours back, and they're getting more local orders."

Tom van VlijmenLocal Store Marketer at Domino's

See Social Campaigns in action

Book a demo and see how it works for your brand and your partners.

Straight into the product: we’ll show you both workflows, from building one campaign for every location to a partner ordering their own local ads.
Tailored to your setup: tell us about your network and team, and we’ll focus on what matters most to you.
No pressure: see the product first, then decide if Social Campaigns fits your team.

FAQ

What is Marvia Social Campaigns? Social Campaigns lets a central marketing team run local social ads for every partner from one campaign. You build the campaign once, Marvia creates a local version for each franchisee, dealer, or location, and you review and publish them all in one go.

Do I need the full Marvia platform to use Social Campaigns? No. You can start with Social Campaigns alone and add other modules later, such as the DAM or Webshop, when you need them.

Which social platforms can locations publish on through Marvia? Social Campaigns runs local ads on Facebook and Instagram. For organic posts, partners publish to their business profiles on Facebook, Instagram, and LinkedIn.

How do local details end up in each ad? Marvia DNA fills in each location’s details automatically, such as the location name, address, website, and local images. They appear in the ad text, link, and visual, without relying on spreadsheets or manual data entry.

Can a partner with several locations order for all of them at once? Yes. A partner with multiple locations places one order and sets a separate budget per location. Each location gets its own ad with its own local details.

Do partners need experience with Meta Ads Manager?

No. HQ sets the campaign up in Meta once, and partners only make a few simple choices in Marvia, such as budget, dates, and design. Marvia handles the rest.

Can each location see how their own posts performed? Yes. Each location sees results for its own ads, and the central team sees performance across the whole network, so you know which campaigns work and where.

Can HQ change a campaign after a partner has ordered it? Yes. HQ can adjust the start and end dates and the budget of partner campaigns, including adding a central budget to a campaign that’s already running.

Can locations opt out of a campaign or edit posts before they publish? Yes, if you want them to. When your central team runs a campaign, you choose per campaign: roll it out to every location automatically, or let each location opt in to the campaigns that fit their market.

Can franchisees run their own Facebook and Instagram ads? Yes. In Marvia, partners order their own paid campaigns on Facebook and Instagram from the portal. They choose their budget, dates, design, and ad text from the options HQ has set up, so every ad stays on-brand.

How do franchise brands manage social media across hundreds of locations? Most brands choose between scale and local relevance. One national campaign is quick to set up but doesn’t feel local. Local ads work better, but every location needs its own campaign, its own targeting, and its own creative, and that takes hours per location. With Social Campaigns, you build one campaign, and Marvia DNA fills in each location’s address, opening hours, promotions, and local images. Every location gets its own local ad, and you set it up once.

Local social, without the trade-off

What is Marvia Social Campaigns?