PostNL is the largest postal and parcel company in the Netherlands and operates in multiple European countries. On an average weekday, the company handles 900,000 parcels and 6.8 million letters in the Benelux.
One brand, 49,000 employees and various business units make it a challenge for PostNL to create an unambiguous brand. Besides own employees, many partners like delivery partners, (web)shops, and post offices are also working with the PostNL brand. Therefore PostNL was looking for a solution in which all these users can use all brand assets (such as photos, logos and texts) while guaranteeing the brand identity.
- A solution to communicate brand guidelines to various stakeholders;
- A DAM system to collect en distribute all brand assets;
- Extensive meta-tagging for assets.
Thanks to Marvia, PostNL now has a web-based brand portal where users have access to all brand assets by using a Digital Asset Management system. Also, the Digital Brand Guidelines provide practical instructions on how to deal with the brand. This prevents incorrect or old logos and fonts from being used and reinforces the brand experience.
In the environment, both online and offline materials are available for multiple devices (mobile responsive). The marketing and communication department can manage and update the available content and determine which users have access to particular assets or collections.