A online brand hub for an unambiguous brand
PostNL is an indispensable link between senders and recipients of mail and parcels. On an average weekday, the company handles 900,000 parcels and 6.8 million letters in the Benelux. Currently, the company is in a transition from a traditional postal company to a postal and logistics e-commerce service provider. PostNL has 49,000 employees and is active in thirteen countries.
One brand, 49,000 employees and various business units make it a challenge for PostNL to create an unambiguous brand. The marketing and communication department was looking for a solution in which a wide range of users can use all brand assets (such as photos, logos and texts) while guaranteeing the brand identity.
Thanks to Marvia, PostNL now has a web-based brand portal where users have access to all brand assets. Also, the digital brand guidelines provide practical instructions on how to deal with the brand. This prevents incorrect or old logos and fonts from being used and reinforces the brand experience. In the environment, both online and offline materials are available for multiple devices (mobile responsive). The marketing and communication department can manage and update the available content and determine which users have access to particular assets or collections.