PostNL is the largest postal and parcel company in the Netherlands and operates in multiple European countries. On an average weekday, the company handles 900,000 parcels and 6.8 million letters in the Benelux.
One brand, 49,000 employees and various business units make it a challenge for PostNL to create an unambiguous brand. Besides own employees, many partners like delivery partners, (web)shops, and post offices are also working with the PostNL brand. Therefore PostNL was looking for a solution in which all these users can use all brand assets (such as photos, logos and texts) while guaranteeing the brand identity.
- A solution to communicate brand guidelines to various stakeholders;
- A DAM system to collect en distribute all brand assets;
- Extensive meta-tagging for assets.