Rae Repanshek is a Product Marketer at Marvia, where she brings the franchise marketing platform to life through storytelling. She conducts extensive user research and customer interviews to uncover the real challenges franchise marketers face when scaling across hundreds of locations, and then translates these insights into go-to-market strategies and feature launches that get results. She also conducts market and competitive research to inform product innovations and then shares what she learns about franchise marketing trends and the evolving needs of growing franchise brands.