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Nienke Zijsling

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Nienke Zijsling is Head of Marketing at Marvia, helping franchise brands scale their marketing operations, without increasing headcount. She brings a global perspective to franchise marketing trends and regularly shares insights on scaling marketing operations across hundreds of locations.

Blog Post by Nienke Zijsling

Nienke Zijsling May 7, "24 4 min read

Franchise Brand Guidelines: 9 Inspiring Examples and Crafting Tips

Discover how successful franchises establish and maintain their brand identity through ...
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Nienke Zijsling Apr 10, "24 4 min read

Mastering Brand Consistency in Franchise Growth: Key Strategies

Learn essential strategies for maintaining brand consistency in franchise growth. ...
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Nienke Zijsling Dec 19, "23 5 min read

Distributed Marketing Trends to Watch in 2024: Navigating the Local Landscape

Discover the top distributed marketing trends for 2024, including CTV ads, retail media ...
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Nienke Zijsling Dec 1, "23 3 min read

How to successfully build a global local brand

Learn how to successfully build a global local brand by balancing global appeal with ...
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Nienke Zijsling Oct 31, "23 4 min read

6 Reasons why your marketing department needs a DAM

As a marketer, you like to keep a grip on the brand's assets and identity. That's why ...
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Nienke Zijsling Jun 1, "23 6 min read

Unlocking the Power of Localized Marketing: Strategies to Boost Your Business's Visibility and Sales

Unlock the potential of localized marketing to boost your business visibility and sales. ...
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Nienke Zijsling Feb 16, "23 2 min read

How Franchise Brands Can Scale Content Production with Dynamic Templates

Is your franchise stuck with a slow content production pace? Learn how to use branded ...
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Nienke Zijsling May 3, "22 5 min read

Developing a distribution strategy for marketing

As you try to expand the reach of your business and get your product in front of more ...
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Nienke Zijsling Apr 12, "22 8 min read

What is a Content Localization Strategy

Expanding internationally is a key milestone for many businesses, but without a solid ...
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Nienke Zijsling Mar 13, "22 8 min read

What is localized branding?

Brand localization is a key consideration as your company grows and you expand to new and ...
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Nienke Zijsling Feb 14, "22 9 min read

What you need to know about local online marketing

Local online marketing is more important than ever. Here’s what you need to know to get ...
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Nienke Zijsling Jan 14, "22 8 min read

A Step-by-Step Guide to Creating an Online Style Guide

In this blog, we'll discuss what an online style guide is, what to include in the guide, ...
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