Sportfondsen Enhances Digital Services with Marvia Brand Portal

Sportfondsen, a key innovator in the Dutch leisure and sports sector, has selected the Marvia brand portal to modernize digital support for its affiliated venues. With this platform, over 500 Sportfondsen locations gain access to the tools they need to drive local entrepreneurship and activate the refreshed Sportfondsen brand identity across all branches.

Against a backdrop where well-being and vitality are essential, Sportfondsen proudly unveils its new brand promise: "Sportfondsen gives energy". This updated slogan, together with a renewed visual identity, reflects Sportfondsen’s ongoing dedication to energizing communities and enhancing vitality nationwide.

Bart Mouter, Marketing & Communication manager at Sportfondsen: “We strongly believe that engaging in sports and exercise not only energizes you but also enhances your vitality. Whether you choose to move for relaxation, socializing, learning, or pushing your limits, the end result is always a boost of energy when you return home. To effectively spread this message, we are committed to providing our affiliated accommodations with all the necessary resources."

"We are committed to providing our affiliated accommodations with all the necessary digital resources. The Marvia brand portal plays a crucial role in ensuring our mission is communicated effectively."

Bart Mouter, Marketing & Communication Manager at Sportfondsen

Angela van Westen, the Marketing Officer at Sportfondsen, overseeing the brand portal: “Our aim is to introduce the revitalized Sportfondsen brand identity in a customer-focused approach at over 500 swimming pools, sports halls, fitness centers, and other affiliated gathering spots."

"Ensuring user-friendliness for my colleagues, enhancing the quality and consistency of our communication, both centrally and locally, is crucial. Marvia, specialized in distributed marketing software, is the perfect partner to bring this vision to fruition."

Angela van Westen, Marketing Officer at Sportfondsen

With the Sportfondsen brand portal, every location enjoys intuitive access to approved logos, imagery, videos, and customizable templates. The platform also offers an interactive event calendar and creates opportunities for venues to share successful initiatives, empowering every team member to engage, collaborate, and bring the Sportfondsen brand to life locally.

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Sportfondsen enhances digital services with Marvia brand portal

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