Sportfondsen enhances digital services with Marvia brand portal
July 13, 2021
Sportfondsen, the leading player in the leisure and sports industry in the Netherlands, has chosen to leverage the Marvia brand portal to enhance digital services for its affiliated accommodations. This brand portal will not only boost local entrepreneurship across its 500+ branches but also facilitate the seamless implementation of its updated brand identity.
In an era where well-being and vigor take center stage, Sportfondsen introduces its new slogan "Sportsfondsen gives energy". This fresh tagline and revamped brand identity embody Sportfondsen's mission to promote vitality throughout the Netherlands.
Bart Mouter, Marketing & Communication manager at Sportfondsen: “We strongly believe that engaging in sports and exercise not only energizes you but also enhances your vitality. Whether you choose to move for relaxation, socializing, learning, or pushing your limits, the end result is always a boost of energy when you return home. To effectively spread this message, we are committed to providing our affiliated accommodations with all the necessary resources."
"We are committed to providing our affiliated accommodations with all the necessary digital resources. The Marvia brand portal plays a crucial role in ensuring our mission is communicated effectively."
Bart Mouter, Marketing & Communication Manager at Sportfondsen
Angela van Westen, the Marketing Officer at Sportfondsen overseeing the brand portal: “Our aim is to introduce the revitalized Sportfondsen brand identity in a customer-focused approach at over 500 swimming pools, sports halls, fitness centers, and other affiliated gathering spots."
"Ensuring user-friendliness for my colleagues, enhancing the quality and consistency of our communication, both centrally and locally, is crucial. Marvia, specialized in distributed marketing software, is the perfect partner to bring this vision to fruition."
Angela van Westen, Marketing Officer at Sportfondsen
The Sportfondsen brand portal is crafted for effortless access to all resources including logos, photos, videos, and templates. Moreover, it features an interactive event calendar and enables the sharing of best practices among accommodations, fostering a collaborative and seamless experience for all users.