Franchise marketing FAQ: your complete guide (2025)

Franchise marketing is the process of helping a franchise grow by attracting end customers and potential franchisees. 

There are two types of franchise marketing:

• Operational franchise marketing - involves any marketing activity franchisors and franchisees participate in to acquire and retain customers. 
• Franchise development marketing - is any marketing activity a franchisor does to acquire and retain more franchisees in new locations.

There are a few key things to keep in mind when marketing for franchises:

1. Keep your brand consistent: It’s important to maintain a consistent brand across all franchise locations. This includes using the same logo, colors, and messaging in your marketing materials.
2. Localize your marketing: While you want to keep your brand consistent, you also need to tailor your marketing to each local market. This means creating marketing materials that speak to the specific needs and interests of each market. Marvia has local marketing software specifically made for franchise marketing.
3. Use multiple marketing channels: To reach the widest audience possible, you should use a variety of marketing channels, including online, print, and word-of-mouth.
4. Focus on lead generation: A key goal of franchise development marketing is to generate leads for the franchisor. To do this, you need to create compelling marketing materials that encourage people to inquire about franchise opportunities.
5. Measure your results: To gauge the effectiveness of your franchise marketing efforts, you need to track key metrics, such as website traffic, leads generated, and conversion rates.

• The size of the potential market
• The demographics of the potential market
• The needs and wants of the potential market
• The competition in the potential market

There is no one-size-fits-all answer to this question, as the best way to do marketing for a franchise business will vary depending on the franchise and the products or services it offers.

However, some tips for marketing a franchise business include identifying the franchise's target market, developing a clear and consistent brand identity, and using marketing channels that are most likely to reach the target market. One of the better ways to market a franchise is by doing it locally.

1. Create a central repository for all franchise marketing materials, such as logos, color palettes, and brand guidelines.
2. Track compliance with franchise marketing standards and provide a platform for franchisees to ask questions and get help with maintaining the brand standards.
3. Create and manage a franchise marketing calendar to help coordinate marketing efforts across the franchise network.
4. Create and manage a customer database, which can be used for targeted marketing campaigns.
5. Create and manage a website for the franchise, which can be used to promote the franchise to potential customers and franchisees.

Marvia's franchise marketing software can help by creating a central repository for all franchise marketing materials, tracking compliance with franchise marketing standards, and providing branded templates to create franchise marketing materials in minutes, all in one platform. 

1. Social media: Social media platforms like Facebook, Twitter, and Instagram are great places to reach a larger audience with your message. You can use these platforms to share blog posts, articles, videos, or infographics relevant to your franchisees and their customers. Additionally, you can use social media to build relationships with your franchisees and create a sense of community within your franchise organization.
2. Email marketing: Email marketing can be a great way to reach a larger audience with your message. You can use email to share blog posts, articles, videos, or infographics relevant to your franchisees and their customers. Additionally, you can use email to build relationships with your franchisees and create a sense of community within your franchise organization.
3. Content marketing: Content marketing is a strategy to create and distribute content relevant to your franchisees and their customers. This content can be in the form of blog posts, articles, videos, or infographics and is designed to help franchisees promote and sell their products or services. Franchise content marketing helps companies because it allows them to reach a larger audience with their message, and it helps franchisees because it provides them with valuable content that they can use to market their business. 

When creating a marketing plan for a franchise business, it is essential to consider the following factors:

• The goals of the franchise marketing plan
• The target market of the franchise
• The budget for the franchise marketing plan
• The timeline for the franchise marketing plan
• The methods for measuring the success of the franchise marketing plan

Some other franchise marketing tips include building a solid relationship with franchisees, offering franchise training and support, and staying up to date with franchise industry trends.

When creating targeted and engaging marketing materials, it is crucial to consider the following factors:

• The goals of the marketing materials
• The target market of the franchise
• The message of the marketing materials
• The design of the marketing materials
• The call to action of the marketing materials

There are many ways to promote your franchise business. Some common methods include advertising, public relations, direct marketing, and event marketing. Additionally, you can promote your franchise business through social media, your website, and word-of-mouth.

PPC for franchise marketing is a type of online marketing that allows franchise businesses to advertise their products or services on search engines like Google and Bing. Advertisers pay each time a potential customer clicks on their ad. PPC comes from "pay per click" and is also sometimes called CPC marketing ("cost per click"). 

PPC marketing can help franchises reach new customers actively searching for what they offer. By targeting potential customers with relevant ads, franchises can increase their chances of getting their products or services in front of people who are more likely to convert into paying customers.

PPC for franchise marketing can be an effective way to reach new customers and grow a franchise business. Some of the benefits of using PPC for franchise marketing include the following:

• Increased visibility: PPC ads can help increase the visibility of a franchise business, making it more likely that potential customers will see and click on the ads.
• Targeted advertising: PPC ads can be targeted to specific demographics, interests, and locations, making it easier to reach potential customers who are more likely to be interested in what the franchise has to offer.
• Flexible budget: PPC campaigns can be customized to fit any budget, making it a cost-effective way to reach new customers.
• Measurable results: PPC campaigns can be tracked and monitored, so franchise businesses can see their ads' effectiveness and make changes accordingly.

Local franchise marketing is creating and delivering marketing messages to (potential) customers in a specific geographic area.

Local franchise marketing aims to help franchisees attract new customers and grow their businesses. Local franchise marketing can target potential customers in a specific city, state, or region. Local franchise marketing campaigns can be customized to target the local market's specific needs and wants, making them more effective than global or national franchise marketing campaigns.

Some of the benefits of franchise local marketing include:

• Increased leads and sales: By targeting customers in their local area, franchisees are more likely to generate leads and sales.
• Improved brand awareness: Franchisees who use local marketing techniques can improve brand awareness and name recognition in their community.
• Increased customer loyalty: Franchisees who use local marketing techniques can build relationships with customers and create a loyal customer base.

Some franchise local marketing strategies include:

• Developing targeted marketing campaigns: Franchisees can use customer data to develop marketing campaigns that are specifically targeted to the needs and wants of their local market.
• Utilizing local resources: Franchisees can use local resources, such as newspapers, radio stations, and TV stations, to reach potential customers in their community.
• Building relationships with local businesses: Franchisees can build relationships with local businesses to create referral and cross-promotional opportunities.

There are a number of things you can do to manage your franchise's reputation. First, you should make sure you are providing quality products and services. Second, you should make sure you are responsive to customer feedback and complaints. Third, you should make sure you are regularly monitoring your online reputation and addressing any negative reviews or comments. Finally, you should make sure you are promoting positive reviews and testimonials. Preventing reputation damage to your franchise starts with clear and consistent messages, and franchise marketing software such as Marvia helps, because it lets you quickly create on-brand marketing materials.

Franchise brand management can help franchises by creating a more recognizable and unified brand identity. This can make it easier for potential customers to identify and remember the franchise, and it can also help build brand loyalty among existing customers.

Some of the benefits of franchise brand management include:

• Increased visibility: A consistent and recognizable brand can help a franchise business stand out from the competition and be more visible to potential customers.
• Improved customer loyalty: A strong brand can help build customer loyalty, making it more likely that customers will continue to do business with the franchise.
• Greater customer trust: A franchise business with a strong and consistent brand is more likely to be trusted by potential customers.
• Increased franchise value: A strong brand can make a franchise business more valuable, making it more attractive to potential franchisees.

Franchise brand marketing can help your business by increasing brand awareness and creating a more positive association with your brand. It can also help to build trust and credibility with potential customers and franchisees, which can lead to increased sales and growth.

There are a number of ways to keep a franchise brand consistent. First, it is important to have a clear and concise brand identity that is communicated to all franchisees. Second, all franchisees should be trained on how to maintain brand standards. Third, there should be periodic audits of franchisees to ensure that they are complying with the brand standards. Finally, franchisees should be held accountable for maintaining the brand standards through the franchise agreement. There is, however, a better way. 

Franchise organizations can use brand management software to help keep their franchise brand consistent. This type of software provides a central repository for all brand assets, such as logos, color palettes, and brand guidelines. It also allows franchise organizations to track compliance with brand standards and provides a platform for franchisees to ask questions and get help with maintaining the brand standards.

Marvia is an example of such software, it helps franchise brands to keep their identity consistent and manage their franchise network.