13 February 2020

Marvia gives "franchise of the year" fit20 fuel for international growth

fit20 has been busy lately. Since its founding in 2009, the fitness franchise formula is getting out there and making some noise. Not only in fit20's home county the Netherlands but also Belgium, Germany and even Qatar and New Zealand. But how do you ensure brand consistency during a period of intense international growth?

About fit20

The Dutch fit20 franchise formula offers a unique fitness method in which members train under the supervision of a personal trainer in just 20 minutes a week. fit20 now consists of 76 affiliated franchise entrepreneurs and has 140 studios all over the world. The success of the franchise formula did not go unnoticed; in 2019 fit20 won the NFV Franchise Trophy and a prestigious dutch award for fast-growing companies for the fourth time (FD Gazellen). 

Client request

In the past ten years, fit20 has grown into a franchise formula that is active in 9 countries. This international growth makes it difficult to keep a grip on the brand. fit20 was looking for a solution to prevent proliferation in communications, which also reduced the workload at the marketing department. All this to ensure that the growth potential of the successful franchise can fully be unleashed. 


  • An online portal where franchisers can create both online and offline promotional materials within the fit20 brand identity.
  • All valuable brand assets, such as logos and photography, must be accessible to franchisers and external parties from one central location.

fit20 templates marvia

How Marvia helps

Thanks to Marvia's Brand Management software, all franchisers can now make marketing material themselves and order or download them. In the fit20 environment, we combine a template manager and digital asset bank. We also integrated social media so that social media posts can be placed directly on various channels such as Facebook. 

Marvia has become an excellent addition to the full franchise support that fit20 offers its franchisers. Want to know more about our Marvia's brand management tools? View our customer cases or read more about our modules.

  13 February 2020       By Nienke Zijsling

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