fit20

Marvia gives 'franchise of the year' fit 20 fuel for growth

Industry Fitness & Health
Using Marvia since September, 2019
Integrations Facebook, Drukwerkdeal
Favourite features

WYSIWYG editor, Social integration

Background

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fit20 has been busy lately. Since its founding in 2009, the fitness franchise formula is getting out there and making some noise. Not only in fit20's home county the Netherlands but also Belgium, Germany and even Qatar and New Zealand. But how do you ensure brand consistency during a period of intense international growth?

The Dutch fit20 franchise formula offers a unique fitness method in which members train under the supervision of a personal trainer in just 20 minutes a week. fit20 now consists of 76 affiliated franchise entrepreneurs and has 140 studios all over the world. The success of the franchise formula did not go unnoticed; in 2019 fit20 won the NFV Franchise Trophy and a prestigious dutch award for fast-growing companies for the fourth time (FD Gazellen). 

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Challenges

In the past ten years, fit20 has grown into a franchise formula that is active in 9 countries. This international growth makes it difficult to keep a grip on the brand. fit20 was looking for a solution to prevent proliferation in communications, which also reduced the workload at the marketing department. All this to ensure that the growth potential of the successful franchise can fully be unleashed. 

Wishes

  • An online portal where franchisers can create both online and offline promotional materials within the fit20 brand identity;
  • All valuable brand assets, such as logos and photography, must be accessible to franchisers and external parties from one central location.
Nienke-Thomas-fit20-Group-BV-compressor
Marvia offers us consistent communication with a clear corporate identity on a global level. Thanks to the Template Manager, affiliates around the world have direct access to the latest marketing creativity and make it relevant locally.
Nienke Marketing Manager - fit20

Results

Thanks to Marvia's software, all franchisers can now make marketing material themselves and order or download them. In the fit20 environment, we combine the template manager and digital asset management. We also integrated social media so that social media posts can be placed directly on various channels such as Facebook. 

Marvia has become an excellent addition to the full franchise support that fit20 offers its franchisers. 

154 Locations
156 Users
441 Assets
122 Marketing Materials

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