fit20 Customer Story - Ensuring brand consistency during growth

Background

The Dutch fit20 franchise formula offers a unique fitness method in which members train under the supervision of a personal trainer in just 20 minutes a week. fit20 now consists of 76 affiliated franchise entrepreneurs and has more than 140 studios all over the world. The success of the franchise formula did not go unnoticed; in 2019 fit20 won the NFV Franchise Trophy and the dutch FD Gazellen award for fast-growing companies.

INDUSTRY Fitness & Health

USING MARVIA SINCE

2019

PRODUCTS DAM, Branded Templates

ADD-ONS Social Media

Challenges

fit20 has been busy lately. Since its founding in 2009, the fitness franchise formula is getting out there and making some noise. Not only in fit20's home county the Netherlands but also Belgium, Germany and even Qatar and New Zealand.

Because of this intense international growth, fit20 had some problems with ensuring brand consistency over all locations.

Wishes

Fit20 was searching for a solution to provide their franchisees with brand materials and to activate them with marketing. Their wishes for a brand portal were:

A brand portal that can be accessed by all franchisers and external parties that work with fit2o
A media library where valuable brand assets, such as logos and photography, can be organized.
Templates to let franchisees create both online and offline promotional materials themselves, within the fit20 brand identity.
The possibility to let franchisees post created social media content directly to their own social channels

“Marvia offers us consistent communication with a clear corporate identity on a global level. Thanks to the Branded Templates, affiliates around the world have direct access to the latest marketing creativity and make it relevant locally."

Nienke Marketing Manager

Results

Thanks to Marvia's software, all franchisers can now make marketing materials themselves and order or download them. In the fit20 brand portal, we combine the Branded Templates and Digital Asset Management. We have also integrated Social Media so that social media posts can be placed directly on various channels such as Facebook.

Marvia has become an excellent addition to the full franchise support that fit20 offers its franchisers. Since fit20 uses Marvia, the content creation process has been accelerated a lot and their branding is more consistent and localized.

fit20

Background

Challenges

Wishes

Results

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