Automating local marketing
Thanks to Marvia's Local Store Marketing software, opticians can choose from standard marketing materials that are defined in templates. By customising local images and text, personalised expressions are created that fall within the brand identity of ZEISS. The files are easy to export to printable PDF files or can be transferred directly for printing and distribution.
The solution offered results in increased conversion through the use of personalised content and increases the involvement of independent opticians. Besides, ZEISS saw marketing output increasing while saving hours and costs on streamlining the content creating process.