ZEISS
Simplifying local marketing for partners
Background
ZEISS Vision Care is one of the global market leaders in the field of spectacle lenses and diagnostic tools. The brand has an extensive dealer network of opticians throughout the Netherlands that sell ZEISS products to consumers. These opticians carry a wide range of brands of eyeglass lenses, making it essential to bring the products of ZEISS Vision Care to the attention.
Results
Thanks to Marvia's Local Marketing Automation portal, consisting of a DAM, Branded Templates and a Marketing Shop, opticians can easily access all ZEISS marketing materials. They can create their own materials using templates, like brochures and posters. By adjusting local images and text, personalized expressions are created within the brand identity of ZEISS. The files can be downloaded or distributed directly to printers.
The Marketing Shop makes it possible for opticians to order POS materials, sales accessories, hygiene materials and givaways.
The solution has resulted in much more involvement of the opticians and an increased conversion through the use of personalized content.
