Close
Search
en
nl
Contact
Phone +31 (0) 20 716 28 10 E-mail: info@getmarvia.com
Get a Demo
Phone +31 (0) 20 716 28 10 E-mail: info@getmarvia.com
en
nl
Get a Demo
CENTRALIZE
Digital Asset Management 
Marketing Shop 
Brand Guidelines 
Creative Requests
Marketing Calendar 
CUSTOMIZE
Social Campaigns NEW
Dynamic Templates 
Marvia DNA POPULAR
Template Studio
DISTRIBUTE
Social Media
Campaigns
Local Distribution
OTHER
BY USE CASE
FOR YOUR INDUSTRY
FOR YOUR TEAM
RESOURCES
FEATURED CONTENT
Local Marketing Examples
15 examples of brands with great local marketing campaigns.
Read article
ROI Branded Templates
Discover the benefits of Templates
Download
The Local Catalyst NEW
Our bi-weekly LinkedIn newsletter.
Read latest edition
Guideline Examples
9 franchise brand guidelines examples and crafting tips.
Read article
One-Off Requests HOT
4 proven strategies to manage one-off marketing requests
Read article
Brand Localization
A short guide to Brand Localization
Read guide
ZEISS model wearing glasses winks

ZEISS

Simplifying local marketing for partners

Background

ZEISS Vision Care is one of the global market leaders in the field of spectacle lenses and diagnostic tools. The brand has an extensive dealer network of opticians throughout the Netherlands that sell ZEISS products to consumers. These opticians carry a wide range of brands of eyeglass lenses, making it essential to bring the products of ZEISS Vision Care to the attention.

zeiss logo
INDUSTRY
Retail
MARVIA USER SINCE
2012
Products
Branded Templates, Marketing Shop, Analytics

Challenges

ZEISS works with independent opticians who sell their products. To reach consumers, ZEISS uses folders, POS material, and flyers. ZEISS was looking for a solution to increase the involvement of the opticians. For this, support from ZEISS in the creation of this marketing material is essential. The wish is to automate the entire local marketing process: from layout to distribution.

Wishes

  • Simple way to create local marketing material and provide it with partner's own message, in the ZEISS brand identity
  • It must be possible to share brand identity rules with external parties;
  • Central portal where brand files such as logos and videos can be stored.
  • A webshop in which both marketing materials and ZEISS products can be ordered

Results

Thanks to Marvia's Local Marketing Automation portal, consisting of a DAM, Branded Templates and a Marketing Shop, opticians can easily access all ZEISS marketing materials. They can create their own materials using templates, like brochures and posters. By adjusting local images and text, personalized expressions are created within the brand identity of ZEISS. The files can be downloaded or distributed directly to printers.

examples of ZEISS templates

The Marketing Shop makes it possible for opticians to order POS materials, sales accessories, hygiene materials and givaways.

The solution has resulted in much more involvement of the opticians and an increased conversion through the use of personalized content.

ZEISS webshop overview
278 Users
3960 Assets
70 Templates
180 Marketing Shop items

Ready to see what Marvia can do for your brand?

Get in touch today, and one of our experts will show you how Marvia works and how it can benefit your brand.
Book a free demo

Keep on reading

retail dam
TOUCH
Marvia for Retail Feature

Marvia is an all-in-one-platform for retailers who want to streamline and grow their localized marketing.
Are you in?

Read more
Marvia for Retail Feature
example metrics analytics
TOUCH
Analytics FeatureKeep track of all your data in one centralized location. Marvia analytics gives you the insights you need to grow. Read more
Analytics Feature
duux customer story
TOUCH
Duux Customer case - RetailDuux was looking for a better way to make brand materials available for their resellers and partners. Read how Marvia helped them achieve this. Read more
Duux Customer case - Retail