ZEISS Vision Care

Automating local marketing

Industry Retail
Using Marvia since July 2012
Integrations Analytics
Favoriete Features Template Manager

Background

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ZEISS Vision Care is one of the global market leaders in the field of spectacle lenses and diagnostic tools. The brand has an extensive dealer network of opticians throughout the Netherlands that sell ZEISS products to consumers. These opticians carry a wide range of brands of eyeglass lenses, making it essential to bring the products of ZEISS Vision Care to the attention.

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Challenges

To reach consumers, ZEISS uses folders, POS material and flyers. To increase the involvement of the independent opticians, support from ZEISS by creating these marketing materials is essential. The desire is to automate the entire local marketing process: from layout to distribution. User-friendliness, cost reduction and local content must be central to the solution offered.
Wishes

  • Easy solution to create and order local marketing materials by stores;
  • Sharing brand guidelines with external parties must be possible;
  • Central place where brand files such as logos and videos can be stored. 

Results

Thanks to Marvia's Local Store Marketing software, opticians can choose from standard marketing materials that are defined in templates. By customising local images and text, personalised expressions are created that fall within the brand identity of ZEISS. The files are easy to export to printable PDF files or can be transferred directly for printing and distribution.

The solution offered results in increased conversion through the use of personalised content and increases the involvement of independent opticians.

987 Locations
1075 Users
1217 Assets
223 Products

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