New York Pizza Customer Story

INDUSTRY

Food and Beverages

USING MARVIA SINCE

2017

PRODUCTS

DAM, Branded Templates

ADD-ONS

Door-to-door leaflet distribution, Marketing Shop, Social Media

Challenges

New York Pizza (NYP) is a fast-growing franchise organisation, and therefore the need for local store marketing materials is growing with every new store opened.

Making local materials was previously done manually by NYP's marketing department and an advertising agency. This was a laborious, expensive, complex, time-consuming, and error-prone process.

NYP's marketing department wanted to reduce one-time requests and focus more on branding activities.

Wishes

New York Pizza was looking for a solution in which:

They can provide their locations with marketing materials such as images, logos and campaign materials
The location manager is supported as much as possible in (local) marketing
Branches can create their own marketing materials within the New York Pizza brand identity
Branches can independently distribute folders and direct mail
POS and other store materials can be ordered easily

"Marvia mainly offers us time savings and efficiency. There was much work in our local store marketing, and this has become a lot less with Marvia. Of course, there are always tailor-made requests from our franchisees, but we now have time for these."