New York Pizza is a Dutch pizza delivery and takeaway company that is market leader with more than 240 branches. The company opened its doors in 1993 with a shop in Amsterdam. In 2021, New York Pizza expanded to Belgium and Germany.
New York Pizza is a franchise formula and tries to support its franchisees as much as possible in their (local) marketing activities.
New York Pizza (NYP) is a fast-growing franchise organisation, and therefore the need for local store marketing materials is growing with every new store opened.
Making local materials was previously done manually by NYP's marketing department and an advertising agency. This was a laborious, expensive, complex, time-consuming, and error-prone process.
NYP's marketing department wanted to reduce one-time requests and focus more on branding activities.
New York Pizza was looking for a solution in which:
- They can provide their locations with marketing materials such as images, logos and campaign materials
- The location manager is supported as much as possible in (local) marketing
- Branches can create their own marketing materials within the New York Pizza brand identity
- Branches can independently distribute folders and direct mail
- POS and other store materials can be ordered easily
Marvia has realised a tailer-made Brand Portal: New York Pizza's "Toolbox". This consists of Marvia's Digital Asset Management system and Branded Templates and has Social Media, Door-to-door leaflet distribution and the Marketing Shop as add-ons.
With the Toolbox, NYP locations can create and order marketing materials for national and local use.
All POS materials can also be ordered via the Marketing Shop. Because Marvia is linked to NYP's database, it is known exactly which POS each store needs, such as food menu cards with their own prices, address, and opening hours.
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