New York Pizza easily makes local marketing campaigns
Automated Direct Mail distribution
New York Pizza is a Dutch pizza delivery and takeaway company that is market leader with more than 260 branches. The company opened its doors in 1993 with a shop on the Spui in Amsterdam. Since 1996, New York Pizza has also been focusing on the delivery market.
New York Pizza works according to the franchise formula and tries to support its franchisees as much as possible in their (local) marketing activities.
Thanks to Marvia's software, all campaigns and materials are accessible online. Our franchisees now create their own (local) campaigns and distribute DMs or folders themselves. They can also order promotional materials for national campaigns. Because Marvia is linked to our database, we ensure that we don't waste materials during a campaign because we know exactly the amount of POS that every store has. This is not only environmentally conscious, something we value, but it's also cost-saving.
Overall, Marvia saves our advertising agency and us much time which we can spend on other marketing activities like creating creative campaigns.