POPULAR FEATURES

distribution menu

360˚ Campaign Distribution 
Distribute campaigns in a few clicks across all channels. 

marketing calendar menu

Marketing Calendar
Plan your campaigns with ease and keep everyone in sync.

analytics menu

Analytics
Track your brand's performance with data.
Experience all our features today.  Book a free demo
FEATURED CONTENT
Local Marketing Examples
15 examples of brands with great local marketing campaigns.
ROI Branded Templates
Discover the benefits of Templates
Local Marketing Guide
Everything you need to know about local marketing.
Franchise Marketing 101
Answering every question you have about franchise marketing. 
Brand Localization
A short guide to Brand Localization
Google Local Campaigns
Boost sales in your physical location
nyp-header

New York Pizza

New York Pizza easily makes local marketing campaigns

Background

New York Pizza is a Dutch pizza delivery and takeaway company that is market leader with more than 240 branches. The company opened its doors in 1993 with a shop in Amsterdam. In 2021, New York Pizza expanded to Belgium and Germany. 

New York Pizza is a franchise formula and tries to support its franchisees as much as possible in their (local) marketing activities.

new-york-pizza-logo
INDUSTRY Food and Beverages
USING MARVIA SINCE 2017

Challenges

New York Pizza (NYP) is a fast-growing franchise organisation, and therefore the need for local store marketing materials is growing with every new store opened. 

Making local materials was previously done manually by NYP's marketing department and an advertising agency. This was a laborious, expensive, complex, time-consuming, and error-prone process.

NYP's marketing department wanted to reduce one-time requests and focus more on branding activities.

 

Wishes

New York Pizza was looking for a solution in which:

  • They can provide their locations with marketing materials such as images, logos and campaign materials
  • The location manager is supported as much as possible in (local) marketing
  • Branches can create their own marketing materials within the New York Pizza brand identity
  • Branches can independently distribute folders and direct mail
  • POS and other store materials can be ordered easily

Results

Marvia has realised a tailer-made Brand Portal: New York Pizza's "Toolbox". This consists of Marvia's Digital Asset Management system and Branded Templates and has Social Media, Door-to-door leaflet distribution and the Marketing Shop as add-ons. 

With the Toolbox, NYP locations can create and order marketing materials for national and local use. 

nyp-brandportal
With the help of the Brand Portal, the marketing department can largely let go of local marketing. They take care of filling Toolbox and the franchisees do the rest. Franchisees can now design materials such as posters, flyers, and social media messages with their own message and distribute them directly using the Social Media and Door-to-Door leaflet integrations.
nyp-actie-social

All POS materials can also be ordered via the Marketing Shop. Because Marvia is linked to NYP's database, it is known exactly which POS each store needs, such as food menu cards with their own prices, address, and opening hours.

nyp-menu-POS
245 locations
>2k Assets
>25k Asset downloads
>6k Template creations
Read more customer stories
Download full story

Ready to see what Marvia can do for your Brand?

Get in touch today, and one of our experts will show you how Marvia works and how it can benefit your brand.