Domino's Pizza

A better local presence with Marvia

Industry Food & Beverages
Using Marvia since September 2015
Integrations Social Media
Favourite features

Direct Mail, Social, Store DNA

Background

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Domino’s Pizza is the world largest pizza delivery and takeaway company and can also call itself market-leader on the Dutch market with over 200 stores. Their ambition is to expand its national network to at least 350 branches. The company regularly uses local marketing and wants to help its Dutch and Belgian franchises to use it as efficiently as possible.

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Challenges

One of the biggest challenges for Domino's is how to activate local stores and franchisees to get started with the right marketing materials and campaigns. Currently, franchisees spend a lot of time on sending and creating DM-mailing, which results in low participation

Also, registration of central vs local marketing costs is hard in the current situation. The franchisees of Domino’s Pizza all work with their own budget for door-to-door advertising and direct marketing (DM).

Wishes

  • Portal where all matters related to marketing can easily be drawn up and ordered within brand guidelines;
  • Possibility for the franchise to decide if they participate in a campaign, via which channels and to what extent;
  • Insight into the budgets and costs of the funds deployed by the franchise;
  • A scalable solution that is viable internationally. ­
stefan-mouwen
"We have benefitted in a great way by using Marvia, but I believe there are still a lot more benefits to gain and Marvia is always working with us to see and understand how we can gain those benefits."
Stefan Local Store Marketing Manager - Domino's Pizza

Results

Thanks to Marvia, one central marketing portal was created where all the Domino branches in the Netherlands and Belgium can make and publish their marketing materials. The platform ensures franchisees to spend less time on creating local marketing materials while the message connects better with the target audience. If a customer receives a pizza late this week, he will receive a DM with a nice offer at the end of the week.

Domino’s is very satisfied with the provided solution. When the platform was rolled out 15 stores participated. This number has now grown to more than 700, partially due to the expansion to the German stores. 

743 Locations
772 Users
967 Assets
13746 Created Materials

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