Background
Domino’s Pizza is the world's largest pizza delivery and takeaway company and can also call itself the market leader in the Dutch market, with over 200 stores. Their ambition is to expand their national network to at least 350 branches. The company regularly uses local marketing and wants to help its Dutch and Belgian franchises to use it as efficiently as possible.
Results
Thanks to Marvia, one central marketing portal was created where all the Domino branches in the Netherlands and Belgium can make and publish their marketing materials. The platform ensures franchisees spend less time on creating local marketing materials while the message connects better with the target audience. If a customer receives a pizza late this week, he will receive a DM with a nice offer at the end of the week.
Domino’s is very satisfied with the provided solution. Over the years we kept adding new channels to the platform such as paid social.
When the platform was rolled out, 15 stores participated. This number has grown to almost 500 in the Netherlands and Belgium. The portal's success did not go unnoticed internally either. Various other countries, including Japan, France, and Germany, now also have their own portal.
