A better local presence with Marvia
Direct Mail, Social, Store DNA
One of the biggest challenges for Domino's is how to activate local stores and franchisees to get started with the right marketing materials and campaigns. Currently, franchisees spend a lot of time on sending and creating DM-mailing, which results in low participation
Also, registration of central vs local marketing costs is hard in the current situation. The franchisees of Domino’s Pizza all work with their own budget for door-to-door advertising and direct marketing (DM).
Thanks to Marvia, one central marketing portal was created where all the Domino branches in the Netherlands and Belgium can make and publish their marketing materials. The platform ensures franchisees to spend less time on creating local marketing materials while the message connects better with the target audience. If a customer receives a pizza late this week, he will receive a DM with a nice offer at the end of the week.
Domino’s is very satisfied with the provided solution. When the platform was rolled out 15 stores participated. This number has now grown to more than 700, partially due to the expansion to the German stores.