BERG Toys

Providing dealers with marketing materials

Achtergrond

BERG Toys has extended experience in developing, producing and selling active outdoor play fun. What started in a barn on the farm has now become an international company. BERG go-karts and trampolines are sold in more than 75 countries on all continents.

INDUSTRY

Retail

USING MARVIA SINCE 2015

PRODUCTS Digital Asset Management

Challenges

BERG works through an international network of dealers. To properly promote their products, these dealers must be provided with marketing materials such as product images, campaign materials, brochures and logos. Because this process was very time-consuming, BERG was looking for a solution in which all dealers could easily be supplied with these materials.

Wishes

An image bank in which all product photos and logos are stored in a well-arranged database.
The ability to store documents such as brochures, product sheets, etc.
An extensive rights structure so that BERG dealers can be categorized per country.

Results

We have created a brand portal for BERG Toys in the BERG brand identity, containing a Digital Asset Management system. Here logos, videos, product photos, brochures and product sheets can be easily shared with all BERG dealers. Since BERG has been using Marvia, BERG dealers have been working much more actively with branded materials and there has been increased brand consistency.

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