Marvia streamlines design process with Adobe Creative Cloud integration

Marvia, a leading Distributed Marketing platform, has recently enhanced its offerings by integrating with Adobe Creative Cloud. By linking Marvia's Digital Asset Management system with Adobe's renowned apps like Indesign, Photoshop, Illustrator, After Effects, and Premiere Pro, businesses can optimize their creative workflow and enhance organizational efficiency.

"Design teams are often forced to download and save files such as photos and constantly switch between various programs and screens,” explains Merlijn Bruijnes, CTO of Marvia. “With our Adobe Creative Cloud integration, this is no longer necessary. All assets stored in Marvia's DAM can be viewed and used immediately in the media library of the Adobe applications. For example, images can be selected and used within the Indesign program. The result is that a design process within a central marketing team can be set up much faster without extra actions.”

The implementation of the Adobe plugin is the first result of the collaboration that Marvia and CI HUB started in October. Merlijn: “The customers who already work with it are very enthusiastic and are saving a lot of time in the creation process.”

Expansion of this specialized design plugin will be implemented progressively. Additionally, integrations with plugins tailored for Google Workspaces and Microsoft Office are on the agenda for the upcoming year.