Print.com
Industry: Printed products
Website: print.com
Opportunity: An integration that gives users 24/7 access to the products they need, unburdening the marketing team.
"Marvia lets the user see and order what is relevant to them based on the permissions structure. Combined with the templates it's a really powerful solution."
Joris Peters - Print.com
What Print.com does
Print.com is an exclusive print platform designed by and for ‘Frequent Flyers’: designers, in-house marketers, resellers, and printers.
Print.com unlocks a world of print inspiration in a revolutionary interface, lets users compare prices, collaborate easily with colleagues or customers, and order within seconds.
Thousands of customers worldwide rely on Print.com directly or use custom APIs to integrate seamlessly with their existing ERP or DAM software.

Creating access while unburdening
Unlocking the full potential of Print.com's expansive platform requires a certain level of expertise. Typically, this expertise resides within the central marketing team, resulting in all orders having to pass through them, whether they come from the head office or local users.
However, this situation poses a significant challenge. The marketing team adheres to traditional business hours. On the contrary, local users often work on weekends or 24/7. Consequently, they are left with two options: either limit their ordering to the marketing team's business hours or patiently wait until Monday arrives.
So, how do you make sure local users can order 24/7 without overburdening the marketing team?
There were several opportunities to consider:
- By integrating, local users can effortlessly access the products they require through their brand portal, alleviating the burden on the marketing team who no longer have to manage each individual order.
- If the integration operates round the clock, local users will experience reduced waiting time for processing and delivery of their orders.
- A partnership would mean a dedicated point of contact for troubleshooting and coordinating development plans for both Marvia and Print.com.
A user-friendly connection
Marvia's Marketing Shop seamlessly connects local users to Print.com assortment. The rights structure enables them to access and purchase only the products that truly matter to them. This eliminates the need for relying on others to place orders, as the products are always readily available whenever they are needed.
The fact that users can order independently greatly relieves the marketing team. Instead, they can browse Print.com's assortment, looking for new ways to express their brand.

Fletcher Hotels
When Fletcher Hotels launched its brand shop, one of its requirements was that its partners could be integrated into their portal. This included Print.com, their preferred supplier of printed products.
The brand shop offers hotels 24/7 access to the products they need, adapted to fit the specific location through the permissions structure built into Marvia's brand portal.
Fletcher's marketing team or Print.com no longer has to oversee all orders, giving them more time to focus on exploring and expanding their shared wallet.
The partnership has been met with positive user feedback and promises an exciting future ahead for all parties.

Growing together
It's not just Marvia's and Print.com's customers who profit from this collaboration. Marvia and Print.com themselves reap the benefits as well.
Both companies benefit from each other's customer base, offering lead gen both ways. Furthermore, entering new markets with an existing partnership has been proven to be a plus for potential customers.


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