Pleegzorg Nederland provides information to the public and the press, develops campaigns for the recruitment of foster parents and makes national information material about foster care. Their goal is to present a realistic and positive image of foster care. Foster care The Netherlands does not provide foster care.
Foster care the Netherlands is a joint venture of foster care organizations in the Netherlands and part of Jeugdzorg Nederland, the branch organization for organizations that offer youth assistance, youth protection and / or youth rehabilitation.
Pleegzorg Nederland had the challenge to support their national campaign ‘Week van de Pleegzorg’ with local marketing materials from their 60+ organisations from the country.
Materials varied from posters to flyers, but had to be on brand, relevant and appealing to the different target groups per region.
The consistent representation of the Pleegzorg brand was the wish and the templates proved to be the solution. Moreover, the local organisations could now produce faster now that they are notdependent on a designer. Since all locations have their own login details, users can create their own on brand marketing materials quick and easy.
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