Jeremiah's Italian Ice
Industry: Quick service restaurant franchise
Locations: 180+ stores across the U.S.
Marvia user since: 2022 (Switched from Marq)
Products: Template Studio, Digital Asset Management (DAM), Marketing Shop + Print Integration, Marketing Calendar, Creative Requests
"We found that Marvia was far superior in capabilities compared to the other platf
orms that we were vetting."
Maggie Sumner, Marketing Manager
A platform built for franchise growth
Jeremiah's Ice needed a marketing platform that could scale with their franchise growth while balancing brand control with local flexibility. They required a solution that would empower franchisees with creative freedom while maintaining strict brand standards across all 180+ locations. "We found that Marvia was far superior in capabilities compared to the other platforms we were vetting," noted Sumner.
What changed:
- All-in-one solution - Customizable brand templates and DAM in a single platform purpose-built for growing franchises.
- Budget flexibility - A solution that fits within their budget.
- Responsive support - Quick issue resolution. “Everybody's been very responsive and quick to help,” said Sumner.
- Scalability - A platform that will grow with their franchise network.
- Ease of use - An intuitive user interface for franchisees with varying technical skills so that they feel empowered with some creative freedom.
A more efficient approach
Marvia transformed how Jeremiah's Italian Ice manages marketing across their franchise network. The integrated platform eliminated bottlenecks while giving franchisees the tools they needed to succeed locally.
Because they’ve improved operational efficiency and streamlined the marketing request process, Jeremiah’s Ice is seeing faster turnaround times for marketing materials. "It's made my team more efficient and helps our franchisees get things quicker," explained Sumner.
Why this works
Jeremiah's Italian Ice proves that successful franchise marketing starts with empowering local teams while maintaining brand integrity. Marvia solved their core challenge by providing a single platform that scales with franchise growth without sacrificing quality or consistency.
Now Jeremiah's enjoys the best of both worlds: franchisees can quickly create on-brand marketing materials for local events and promotions, while the central marketing team maintains oversight and focuses on strategic initiatives. The platform eliminated the two-week bottleneck that was frustrating both sides, replacing it with instant access to professional-quality templates and assets.
