Stayokay
From word- art to colourful templates
Background
For 90 years, local and international guests have been checking in at Stayokay for new adventures and experiences. With approximately 1 million overnight stays per year, Stayokay is the largest provider of budget accommodation in the Netherlands. Stayokay cooperates with Hostelling International; a network of more than 4,000 hostels worldwide.
"All means of communication, often posters, are now all in the Stayokay corporate identity. Not only are our materials more beautiful and clearer, but they also give a professional look that we were looking for. We are delighted with the tool and are now even looking at what further steps we can take."
FrankMarketing Consultant @ Stayokay
Results
In the Stayokay brand portal, we combine Digital Asset Management with Branded Templates. The image bank is filled with brand identity assets like logos and different imagery that differ from hostel interior and exterior images to images of hostel activities or food and beverage.
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Now that the hostels are no longer dependent on a designer, they are more likely to make marketing materials. Each location can create their own marketing materials with a local message that is relevant for their guests. This is improving the brand visibility, the customer communications and increases sales at the local hostels.
