From Word-Art to colourful templates
Travel & Leisure
For 90 years, local and international guests have been checking in at Stayokay for new adventures and experiences. With approximately 1 million overnight stays per year, Stayokay is the largest provider of budget accommodation in the Netherlands. Stayokay cooperates with Hostelling International; a network of more than 4,000 hostels worldwide.
According to Frank, the Template Manager mainly ensured that self-made A4 sheets were no longer hung in the branches.
In the Stayokay environment, we combine a template manager and digital asset bank. Now that the hostels are no longer dependent on a designer, they are more likely to make marketing materials. Each location has login details and can create a poster within ten minutes and then print it or have it printed at the local printer. "We are currently looking if we can extend our solutions to a general Brand Portal," says Frank. "In this way, we can facilitate our hostels even further and can continue to work on the recognisability of the Stayokay brand in our hostels and beyond".
From a variety of word art posters to a consistent brand identity on all marketing material created with templates. Marvia helps Stayokay to present the brand internationally uniformly in an efficient manner.