Stayokay

From Word-Art to colourful templates

Industry

Travel & Leisure

Using Marvia since July, 2015
Integrations Adobe Creative Cloud
Favourite features Template Manager

Background

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For 90 years, local and international guests have been checking in at Stayokay for new adventures and experiences. With approximately 1 million overnight stays per year, Stayokay is the largest provider of budget accommodation in the Netherlands. Stayokay cooperates with Hostelling International; a network of more than 4,000 hostels worldwide. 

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Challenges

Stayokay consists of 22 hostels throughout the Netherlands that all want to communicate specific information with their guests. This can vary from new menus, a flyer on the elevator which is out of order or one that announces events. Hostels make these materials themselves, mainly in Word with Word-Art. They don't fit within the branding and the desired look of Stayokay. In some cases, the hostels had the posters designed by a designer, but this process was often slow and, moreover, costly. 
Wishes

  • An online portal where branches can create both online and offline promotional materials within the Stayokay brand identity;
  • All valuable brand assets, such as logos and photography, must be accessible to franchisers and external parties from one central location.
frank-stayokay
"All means of communication, often posters, are now all in the Stayokay corporate identity. Not only are our materials more beautiful and clearer, but they also give a professional look that we were looking for. We are delighted with the tool and are now even looking at what further steps we can take."
Frank Marketing Consultant - Stayokay

Results

According to Frank, the Template Manager mainly ensured that self-made A4 sheets were no longer hung in the branches.

In the Stayokay environment, we combine a template manager and digital asset bank. Now that the hostels are no longer dependent on a designer, they are more likely to make marketing materials. Each location has login details and can create a poster within ten minutes and then print it or have it printed at the local printer. "We are currently looking if we can extend our solutions to a general Brand Portal," says Frank. "In this way, we can facilitate our hostels even further and can continue to work on the recognisability of the Stayokay brand in our hostels and beyond".

From a variety of word art posters to a consistent brand identity on all marketing material created with templates. Marvia helps Stayokay to present the brand internationally uniformly in an efficient manner.

22 Locations
47 Users
3605 Templates

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