Local Marketing Examples
15 examples of brands with great local marketing campaigns.
ROI Branded Templates
Discover the benefits of Templates
Guideline Examples NEW
9 franchise brand guidelines examples and crafting tips.
Trends 2024
Distributed marketing trends to watch in 2024.
One-Off Requests HOT
4 proven strategies to manage one-off marketing requests
Brand Localization
A short guide to Brand Localization


From Word Art to colorful templates


For 90 years, local and international guests have been checking in at Stayokay for new adventures and experiences. With approximately 1 million overnight stays per year, Stayokay is the largest provider of budget accommodation in the Netherlands. Stayokay cooperates with Hostelling International; a network of more than 4,000 hostels worldwide.

Travel and leisure


Stayokay consists of 20 hostels throughout the Netherlands that all want to communicate specific information with their guests. This can vary from new menus, a flyer on the elevator which is out of order or one that announces events. Hostels make these materials themselves, mainly in Word with Word-Art. They don't fit within the branding and the desired look of Stayokay. In some cases, the hostels had the posters designed by a designer, but this process was often slow and, moreover, costly. 


  • An online portal where branches can create both online and offline promotional materials within the Stayokay brand identity.
  • An image bank where all valuable brand assets, such as logos and photography, can be centralized.
  • Different user group rights for locations and external parties.
"All means of communication, often posters, are now all in the Stayokay corporate identity. Not only are our materials more beautiful and clearer, but they also give the professional look that we were looking for. We are delighted with the tool and are now even looking at what further steps we can take."
FrankMarketing Consultant


In the Stayokay brand portal, we combine Digital Asset Management with Branded Templates. The image bank is filled with brand identity assets like logos and different imagery that differ from hostel interior and exterior images to images of hostel activities or food and beverage. 


Now that the hostels are no longer dependent on a designer, they are more likely to make marketing materials. Each location can create their own marketing materials with a local message that is relevant for their guests. This is improving the brand visibility, the customer communications and increases sales at the local hostels.

stayokay hotel posters
96 Users
2634 Assets
26 Templates
192 Products

Ready to see what Marvia can do for your brand?

Plan a free demo and one of our experts will show you how Marvia works and its benefits.

Further reading