Stayokay: from Word-Art to colourful templates

Challenges

Stayokay consists of 20 hostels throughout the Netherlands that all want to communicate specific information with their guests. This can vary from new menus, a flyer on the elevator which is out of order or one that announces events. Hostels make these materials themselves, mainly in Word with Word-Art. They don't fit within the branding and the desired look of Stayokay. In some cases, the hostels had the posters designed by a designer, but this process was often slow and, moreover, costly.

Wishes

An online portal where branches can create both online and offline promotional materials within the Stayokay brand identity.
An image bank where all valuable brand assets, such as logos and photography, can be centralized.
Different user group rights for locations and external parties.

"All means of communication, often posters, are now all in the Stayokay corporate identity. Not only are our materials more beautiful and clearer, but they also give the professional look that we were looking for. We are delighted with the tool and are now even looking at what further steps we can take."