Sligro
Industry: Foodservice
Locations: 50+ across the Netherlands & Belgium
Marvia user since: 2017
Producten: Social Media, Templates, DAM, Marketing Calendar
"Our location managers can finally execute the marketing their customers actually need, without having to become marketers themselves."
Sligro Marketing Team
Local marketing in minutes, not weeks
Marvia empowered Sligro with a dynamic marketing platform, giving every location the freedom to quickly create, order, and schedule their own campaigns, no waiting on headquarters required.
What changed:
- Location managers now create their own invitations and promotional materials for local events
- Social media: instantly publish branded, themed posts or craft custom content to fit their local audience
- Ordering national in-store marketing assets is simple and intuitive
- A smart calendar provides clear visibility into every upcoming event and campaign, making planning easier
Local flexibility & brand control
Location managers can now act quickly on local opportunities and invest more time in building real relationships with customers; free from endless back-and-forth with headquarters.
With operational burdens lifted, the central marketing team drives strategy and growth, while Sligro enjoys a powerful, unified brand presence and stronger engagement at every local level.
Why this works
Sligro proves that true marketing success starts by uniting on-the-ground local knowledge with central brand control.
Now Sligro enjoys the best of both worlds: local branches can act fast on regional opportunities with instant on-brand assets, while headquarters maintains clear oversight and strategic direction.
