Sligro

A recipe for successful events

Industry Food & Beverages
Using Marvia since December, 2017
Integrations Socia Media
Favourite features

Marketing Calendar, Best Practices

Background

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Sligro Food Group consists of food retail and foodservice companies that focus on the Dutch and Belgian market. Sligro is the market leader in foodservice and focuses on large and small-scale catering, caterers, company restaurants and recreation companies. In over 50 branches, Sligro offers customers over 60,000 food and food-related non-food items.

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Challenges

The Sligro branch managers have close contact with their customers and attach great importance to personal attention and knowledge sharing. The branches, therefore, organise special themed evenings several times a year, such as workshops or test nights. Bringing these culinary events to the attention is a time-consuming and costly job. Sligro is looking for a way in which the target group can be approached in a simple way.
Wishes

  • Possibility to share best practices between branches;
  • Social media integration to publish branded content directly to social channels;
  • A user-friendly tool to make local marketing material within brand identity.

Results

Marvia has created a portal for Sligro that is made up of various components. The branches can easily see which events can be organised. They can apply to host an event, which then has to be approved by head office. After approval, the marketing materials such as invitations, flyers, signs can be made with the Branded Templates, obviously within the Sligro brand identity. The materials can be sent to the printer via the webshop, and the distribution can be scheduled immediately. We also implemented our social media integration to announce the event directly on various online channels. 

The Sligro toolbox has ensured that communication can take place in a uniform manner while maintaining the local character.

52 Locations
115 Users
615 Products

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