Marvia has created a portal for Sligro that is made up of various components. The branches can easily see which events can be organised. They can apply to host an event, which then has to be approved by head office. After approval, the marketing materials such as invitations, flyers, signs can be made with the template manager, obviously within the Sligro brand identity. The materials can be sent to the printer via the webshop, and the distribution can be scheduled immediately. We also implemented our social media integration to announce the event directly on various online channels.
The Sligro toolbox has ensured that communication can take place in a uniform manner while maintaining the local character.
