Expanding with the help of local marketing
As a fast-growing franchise formula, Johnny’s Burger is looking for a scalable solution to safeguard their marketing activities. The central starting point was the question: how can we set up a system that ensures that even if we have ten times more stores, we do not have to use ten times more marketing capacity.
Marvia offers one central portal where all folders, menus and social media posts can be made by the franchisers. By using templates, the brand identity is monitored, but local content can easily be added. The Direct Mail module ensures that the folders can be printed and distributed directly by the distributor.