Johnny's Burger Co.

Expanding with the help of local marketing

Industry Food & Beverages
Using Marvia since March, 2017
Integrations Which integrations do we use
Favourite features Direct Mail, WYSIWYG-editor

Background

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Johnny's Burger Company was founded in 2011 and is the fastest-growing hamburger take away & delivery formula in the Netherlands. The company initially started with a shop-in-shop construction, where the burgers were sold in restaurants with other products on the menu. Since 2015, Johnny's is only active independently as a franchise formula. The company now has 19 branches, and they strive for national coverage.

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Challenges

As a fast-growing franchise formula, Johnny’s Burger is looking for a scalable solution to safeguard their marketing activities. The central starting point was the question: how can we set up a system that ensures that even if we have ten times more stores, we do not have to use ten times more marketing capacity.

Wishes

  • Possibility to communicate with users; internal message board;
  • Image bank for social images, narrowcasting and other marketing materials.

Results

Marvia offers one central portal where all folders, menus and social media posts can be made by the franchisers. By using templates, the brand identity is monitored, but local content can easily be added. The Direct Mail module ensures that the folders can be printed and distributed directly by the distributor.

24 Locations
33 Users
81 Assets
139 Marketing Materials

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