HI Canada is part of the world's largest hostel network, Hostelling International, made up of 3.300 hostels in 64 countries. Over 50 of those hostels are in Canada, from the Pacific to the Atlantic.
HI Canada is composed of three regional associations and one national office. Each regional association is responsible for hostel operations and membership activities on its territory.
ChallengesWith over 50 locations across Canada, HI Canada found that every hostel was using brand assets differently. There was no brand consistency across the country. Hotel managers were asking the marketing team to provide them with templates that would allow them to quickly produce branded communications.
- Central location to save hotel marketing and communication materials such as photo's and posters.
- An easy-to-use solution to make branded materials while allowing flexibility in terms of design and content.
The HI Canada brand portal has standardized its in-hostel communications and improved brand consistency. This gain in time and efficiency allows the team to focus on their number one priority - delivering a great guest experience. Finally, rolling out this new tool across the organization has also led HI Canada to review and improve how they displayed and printed their assets. With Marvia, HI Canada is building stronger brand recognition and providing a better guest experience.