Duux

All brand materials available for every reseller and partner

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Industry Retail

Using Marvia since April 2020

Integrations

Webshop, Analytics

Products DAM, Digital Brand Guidelines

Background

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Duux has been the specialist in air treatment for twenty years. With their wide range in air treatment products, they respond to the growing demand caused by increasing pollution worldwide. Duux products guarantee healthy and comfortable indoor air all year round. This, in combination with eye-catching designs that fit into any interior, has ensured Duux is now a well-known, international electronics brand with more than 2500 sales points in more than 30 countries.

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Challenges

Before Duux was using Marvia, brand materials were shared with resellers by creating folders in a basic cloud system. WeTransfer was also often used to share files with partners such as print suppliers.

The issues they faced included:

No overview: a separate folder had to be kept for each reseller.
Assets were difficult to find for partners and resellers because thew were not presented clearly and visually: one had to search in folder structures without thumbnails or previews.
Assets were not bundled, so a different folder had to be opened for each file type.
Incorrect and inconsistent use of assets due to lach of information and brand guidelines.
Assets could not be changed to other formats.
Resellers were not activated to get started with Duux content.

Wishes

One central solution that makes it possible for resellers and partners to get access to Duux content such as photos, videos and logos anywhere, anytime.

Brand files must be easy to add, organize and share.
A brand portal that can be designed entirely according to Duux's corporate identity.
A clear overview of all main and subfolders in a tree structure, showing the content of the folder next to it.
A brand portal in which the Duux brand guidelines can be clearly documented and which also activates resellers to work in accordance with these guidelines.
A portal where new users can easily be added and rights can be adjusted.
A webshop where POS materials can be ordered.
User activity must be trackable.

"Marvia has brought us a lot of relief. The portal is not only used as a media database, but it has become the central source for all our partners to get started with our brand. They no longer have to email or call for each file, which means that I can again focus on campaigns and content creation."

Dennis Marketing & e-Commerce Manager - Duux

Results

Marvia has developed a custom-made portal that is completely designed in accordance with the Duux brand guidelines. The portal consist of a DAM, Digital Brand Guidelines and a webshop for POS materials.

Increase of asset downloads

The Duux Brand Portal is now the central point for resellers and partners to obtain Duux assets. All over the world they have access to the latest photos and videos of Duux products and can immediately download them in the desired file formats. This has resulted in an increased number of asset downloads and POS material orders.

Reinforced brand identity

By combining the DAM with the digital corporate identity guide, resellers are now also better informed about how to use branded materials. This activates them to use assets correctly. Moreover, they can now download files everywhere, quickly and easily, which tackles the use of outdated or incorrect materials. Duux content that is visible both online and in stores now looks neat and reliable, which strengthens brand value.

Saving time and increasing productivity

Resellers and partners can now search for photos of Duux products, logos or campaign materials themselves. Thanks to the Duux Brand portal, their marketing department no longer needs to send files or share Dropbox folders. This is enormously relieving for the team and has enabled them to focus again on creating campaigns and content.

30 Users

1672 Assets

6546 Asset downloads

Duux's plans for the future

Grant more resellers and partners access to the Duux Brand Portal to further strenghten the brand identity.
Add new Marvia features to the portal such as elasticsearch, related content, marketing calendar and best practices.

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