D66

A political party with local and national presence

Industry Political parties
Using Marvia since 2013
Products

DAM, Branded Templates

Integrations

Webshop, Analytics

Background

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D66, or Democrats '66, is a Dutch social-liberal political party, progressive and democratic in nature. D66 has been in the House of Representatives since 1967, where they currently have 24 seats. Also, D66 is active in 291 municipal councils, in all provincial councils and the European Parliament. Moreover, D66 is also a member party with more than 27,000 members.

Challenges

Political parties must also remain visible in the changing media landscape in which both offline and online presence is important, D66 noted. The party has grown strongly in recent years, and as the party gained more members and departments, the number of requests for communication materials in the corporate identity increased. Also, there was a greater need for personalized and localized content from members and departments in municipalities and provinces.

Unfortunately, there was little knowledge of the corporate identity among the members, which caused inconsistent communications that were not in line with the national message. Besides, they needed design programs to create content, which is difficult to use and time-consuming. The national expressions of D66 were not local enough, but the use of graphic designers for local expressions took too much time.

Wishes

D66 was searching for a solution in which:

  • Municipal council factions, members of parliament and provincial departments have access to D66's communication materials.
  • Images, videos and logos can be centralized so that all users always have access to the latest D66 materials.
  • Printed matter such as posters, flyers and documents can be designed in the corporate style by all users.
  • Users can design online expressions according to the brand identity, such as Social Media messages.
  • Candidates and departments can create the above expressions in the corporate identity themselves, whereby personalization or localization of the message is possible.

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D66_Robbin_van_Pelt

 

"The best about working with Marvia is that departments can show their individuality but still emerge as a unit."

Robbin van Pelt Marketing & Communications - D66

Results

Marvia fulfilled all of D66's wishes by developing a tailor-made Brand Portal, completely styled according to D66's brand identity. The Brand Portal consists of Marvia's DAM system and Branded Templates and is accessible to all D66 (chamber) members and departments spread all over the country.

Visibility and unity on all channels

D66’s Brand Portal is now home to all D66 members and departments. All materials are always and everywhere accessible so that users are always able to reinforce D66's message. Because all content can be created in a recognizable D66 style, everyone contributes to the national message of D66. Without always communicating the same, there is unity among departments and members.

A personalized and localized election campaign

During the parliamentary elections of 2021, all D66 candidates could design and distribute their own posters, flyers and social media posts using the templates. Besides, it was also possible for the departments in the provinces and municipalities to support the national story with localized content on, for example, social media. Thanks to the Brand Portal,  it is possible to make all municipal factions completely independent and supplement D66 nationally for the municipal elections of 2022.

More than just downloading assets; it activates users

Because it is possible to send e-mails to users and display pop-ups in the Brand Portal, D66 can easily activate its users when, for example, new images, templates or possibilities are available in the portal. With success: the brand identity of D66 was changed in 2020, and with the help of Marvia, there were no longer expressions in the old corporate identity within two weeks. Also, users are very enthusiastic about using the Brand Portal: "Users also often share new content that they have created in the Brand Portal with other members or departments, to make them enthusiastic about doing the same," Robbin van Pelt says.

342 Users
2112 Assets
>40K Asset downloads
29 Templates

D66's plans with Marvia

  • Template extension: more templates, more formats and new types such as infographics
  • Video templates
  • Each department completely independent for the municipal elections of 2022
D66 Brand Portal

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