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D66
Background
D66, or Democrats '66, is a Dutch social-liberal political party, progressive and democratic in nature. D66 has been in the House of Representatives since 1967. Also, D66 is active in 291 municipal councils, in all provincial councils, and the European Parliament. Moreover, D66 is also a member party with more than 27,000 members.
Results
Marvia fulfilled all of D66's wishes by developing a tailor-made Brand Portal, completely styled according to D66's brand identity. The Brand Portal consists of Marvia's Digital Asset Management system and Branded Templates and is accessible to all D66 (chamber) members and departments spread all over the country.
D66’s Brand Portal is now home to all D66 members and departments. All materials are always and everywhere accessible so that users are always able to reinforce D66's message.
Because all content can be drawn up in a recognizable D66 style, everyone contributes to the national message of D66 and there is unity among the departments and members. All members and departments can create their own content, showing a huge increase in localized and personalized content.
A personalized and localized election campaign
During the parliamentary elections of 2021, all D66 candidates were able design and distribute their own posters, flyers and social media posts using templates. This way, all members could create campaign materials themselves.
