FEATURED CONTENT
Local Marketing Examples
15 examples of brands with great local marketing campaigns.
ROI Branded Templates
Discover the benefits of Templates
Slice of Success NEW
Free webinars on franchise marketing success
Guideline Examples
9 franchise brand guidelines examples and crafting tips.
Platform demo NEW
A 30-minute tour of the Marvia platform.
Brand Localization
A short guide to Brand Localization
An inexpensive, quick and easy way to build beautiful responsive website pages without coding knowledge
An inexpensive, quick and easy way to build beautiful responsive website pages without coding knowledge
An inexpensive, quick and easy way to build beautiful responsive website pages without coding knowledge
From storage to execution, all in one platform

Digital Asset Management

Connect your brand assets to your entire franchise marketing workflow.
Marvia DAM overview example

What is DAM software?

Digital asset management for multi-location marketing teams is messy. Assets end up on desktops, in emails, and across shared drives. Franchisees use the wrong files. And then the central team gets pulled into requests they shouldn't have to field.

Marvia's DAM gives your whole network one place to find and use approved brand assets. And because it's built into Marvia, the assets connect directly to the templates and tools franchisees use to create content.

DAM browser

Give it a try

 

Core benefits of Digital Asset Management

search-icon
FIND
AI tagging, color tagging, and metadata mean the right brand asset is always just a search away.
users-group-icon
CONTROL
Set permissions by role or location. Everyone gets access to what they need, and nothing they don't.
link
CONNECT
Connect assets to brand templates and Marvia DNA automatically pulls the right content.
lock-icon
PROTECT
Expiration dates, watermarks, and publication rights keep your assets from going out of date. 

Smart Search

Find any file in seconds using keywords, titles, metatags, or details like a photographer's name.

A clear folder structure makes browsing easy too, so your team can find what they need whether they know exactly what they're looking for or not.

Marvia DAM smart search

Valued and trusted by users in over 120 countries

"Before using Marvia, we had a cluttered shared drive in which our departments could upload material. This resulted in an unstructured collection of folders. Customers and partners found it difficult to find the right files. That is now a thing of the past"
avatar SM
Lisanne S.Marketing Coordinator, Steve Madden Europe
"Thanks to the recognizable folder structure, our customers quickly find their way in the DAM. The Brand Portal provides a clear overview of all marketing materials and inspires customers to get started with these materials and to include new products in the range. In addition, the portal allows us to clearly see what appeals to our customers and then respond to this during the following photo shoots"
KevinMarketing Manager, Style de Vie
"We have a huge database of photos within the same categories, so it is crucial that detailed tagging is possible. Marvia’s DAM offers many features, like adding tags and photographer information, making us more efficient."
medecin du monde logo (1)
Nadia D.Network Communication Coordinator, Médecins du Monde

Easily adapt

Resize and convert assets on the fly to meet specific size and format requirements, without uploading multiple versions.

dynamic asset transformation

Track performance

See how every brand asset is performing across your network. Track views, downloads, and top-performing files so you know what's actually getting used and can make smarter decisions about what to create next.

Marvia DAM asset performance

Open access

Share selected brand assets and folders publicly without requiring an account, perfect for press kits and external partners. Need to collect files from people in the field? Open upload lets collaborators add files without logging in. 

open upload items

Customized Permissions

Decide exactly who can view, share, edit, or download specific assets by assigning rights to asset groups. You can adjust permissions or add new roles at any time as your network grows or changes to make brand asset management easy.

kalender-groups

I want to stop wasting time

Get a live, customized product tour and we'll answer all your DAM questions and help you find out why Marvia is the right DAM for your brand.   

What can I expect?

  • Live demonstration of our platform, tailored to your specific needs
  • Answers to all your questions to make sure you have all the information you need

Fill out the form to schedule a free demo customized for your specific DAM needs.
 

What is Digital Asset Management Software

Literally, DAM is managing your digital assets. By digital assets, we mean all digital files that have value for the organization. This could include logos, videos, images, and fonts, but also audio and documents.

Our DAM software is built to help businesses simplify their business processes by providing a central online hub for creating, managing, sharing, and finding digital assets to help manage creative processes and maximize the value of your assets. 

Our software also blends smoothly with other technologies such as marketing automation, guaranteeing that your DAM isn't functioning in alienation but instead provides cohesion in your digital marketing stack.

What Can DAM Software Do?

Our DAM software is easy to use, and everyone from your IT guru to the client that doesn't know much about technology can use it to access any digital assets you avail.

In an era of increasing remote operations, cloud access, smart and seamless methods of retrieving assets and easy yet secure asset sharing, features that allow for brand management are a must. Here's what our DAM software can do.

  • File access and sharing from wherever and whenever. You don't have to worry about sending files that carry viruses and the potential for a data breach. You can decide who has access by configuring permission at different levels.
  • Keeping up with brand voice. The central data point means it's easier for everyone to stay on course with brand voice and needs. You can increase brand consistency further by adding branded templates or digital brand guidelines
  • DAM is built for rich media. In other words, it supports photos, videos, audio, documents, and even InDesign files. You can always see previews of any file.
  • Simplified collaboration and tracking of content. You have a central point of managing content from birth to maturity, plus, you can analyze, tweak, designate duties, and approve content and assets stress-free. It's hard to miscommunicate too when all the data can be found in one place.

Digital Asset Management Software Benefits

A DAM system is an indispensable marketing tool. It ensures that all your company files are up-to-date and your team doesn't waste hours finding the right asset. This prevents duplicate or incorrect versions which ensures that users always work with the right files. Using the right structures within the DAM prevents improper use of your assets: only the proper persons are authorized to view or modify the file. The value of DAM is in brand consistency and increased productivity.

  • Accelerate creativity and production cycles
  • Ensure brand consistency across all channels
  • Always updated and synced to everyone everywhere
  • Easily share content from your DAM with internal and external parties
  • Eliminate the cost of lost or misplaced work

You can learn more about digital asset management on Marvia's digital asset management blog.