Literally, DAM is managing your digital assets. By digital assets, we mean all digital files that have value for the organization. This could include logos, videos, images, and fonts, but also audio and documents.

Our DAM software is built to help businesses simplify their business processes by providing a central online hub for creating, managing, sharing, and finding digital assets to help manage creative processes and maximize the value of your assets. 

Our software also blends smoothly with other technologies such as marketing automation, guaranteeing that your DAM isn't functioning in alienation but instead provides cohesion in your digital marketing stack.

Our DAM software is easy to use, and everyone from your IT guru to the client that doesn't know much about technology can use it to access any digital assets you avail.

In an era of increasing remote operations, cloud access, smart and seamless methods of retrieving assets and easy yet secure asset sharing, features that allow for brand management are a must. Here's what our DAM software can do.

• File access and sharing from wherever and whenever. You don't have to worry about sending files that carry viruses and the potential for a data breach. You can decide who has access by configuring permission at different levels.
• Keeping up with brand voice. The central data point means it's easier for everyone to stay on course with brand voice and needs. You can increase brand consistency further by adding branded templates or digital brand guidelines. 
• DAM is built for rich media. In other words, it supports photos, videos, audio, documents, and even InDesign files. You can always see previews of any file.
• Simplified collaboration and tracking of content. You have a central point of managing content from birth to maturity, plus, you can analyze, tweak, designate duties, and approve content and assets stress-free. It's hard to miscommunicate too when all the data can be found in one place.

A DAM system is an indispensable marketing tool. It ensures that all your company files are up-to-date and your team doesn't waste hours finding the right asset. This prevents duplicate or incorrect versions which ensures that users always work with the right files. Using the right structures within the DAM prevents improper use of your assets: only the proper persons are authorized to view or modify the file. The value of DAM is in brand consistency and increased productivity.

• Accelerate creativity and production cycles
• Ensure brand consistency across all channels
• Always updated and synced to everyone everywhere
• Easily share content from your DAM with internal and external parties
• Eliminate the cost of lost or misplaced work

You can learn more about digital asset management on Marvia's digital asset management blog.