- What is it?
What is a style guide?
A style guide or brand identity style manual provides rules and guidelines for the correct application of your brand identity. For example, the document contains instructions for the use of typography, logos, and colors. The guide ensures that your brand identity is communicated consistently at all times. After all, consistency is crucial for a strong brand experience.
A digital brand guide does not differ much from a traditional brand book. However, there is one important difference: a digital brand manual is dynamic. This means that not only can you always find the most up-to-date information about your brand, but digital brand guidelines are also interactive. So you can refer directly to essential brand assets such as logos, fonts, and videos to avoid using the wrong font or an outdated logo.
Benefits Digital Brand Guidelines
No brand can do without a good digital brand guide because it forms the basis of all marketing communications. Marvia's Brand Guidelines provides you with a digital handbook that always contains the most up-to-date information on your brand. The user-friendly module ensures that users can start working with your brand from one central location. For example, this prevents the wrong font from being used on your flyers or an old logo on your social media post. A digital guide offers the following benefits:
- Ensure company-wide consistency, even on a local level
- Quicker and easier to use than traditional brand books
- Always updated and synced to everyone everywhere
- Brand, digital, print, moving image all under one roof to bring your brand to life
Brand Guidelines Features
Rich ContentLeave an indelible impression by making your brand guidelines visually appealing. Add images or videos and use your brand colors for a professional and attractive look.
Content ReferencingIncrease efficiency by linking your brand assets and templates to your digital brand guidelines. Users are redirected to the corresponding items when they consult specific parts of your brand identity guide.
Your brand guidelines should also breathe your brand. That's why you can customize the URL, page title, favicon, fonts, colors, and login screen for an on-brand experience.