Out of home advertising (OOH) or outdoor advertising is a highly effective way to reach your audience when they are not home. Our out of home partners are specialised in planning and purchasing (digital) out of home. Every type of out of home advertising is conceivable, from advertisements at bus shelters and train stations to billboards, cinema advertising, scaffolding banners, and window advertising. Using smart planning tools, we know precisely where your target audience is located and which out-of-home locations are the best for achieving your company's goals.
Our out of home integration enables your local users to place ads on local out-of-home units themselves. When local partners order a campaign, they can customize the content by using branded templates. Next, they can select out of home advertising as one of the distribution channels. Based on data, the most relevant out of home locations for the particular branch are automatically shown. The user only has to select the amount of out-of-home units that are offered in packages. After selecting the package and the distribution week, costs will be directly visible.
Check out the video below and see how easy it is to distribute outdoor advertising.
"Thanks to the Out of Home integration, we can offer our franchisees an additional opportunity to increase their local visibility. This local presence contributes to our success."
At Marvia, we help brands to activate their local marketing potential. We give brands tools that deliver measurable local marketing results with less time and effort.
Out of Home advertising is one of many cool features that help you distribute your campaigns on a local level. Check out some of the other features that help you get the most out of local marketing.