Distributing door-to-door leaflets is an effective and relatively inexpensive way to generate more local brand recognition and sales in a short period. With local leaflet distribution, you can increase the attention value even further. Local distribution allows you to target specific residential households and to localize your content.
The downside of running local campaigns is that it substantially increases the workload for marketing at headquarters. That's why Marvia lets local partners, such as stores, resellers, and dealers, directly book door-to-door campaigns.
How does it work?
When local partners are ordering a campaign, they can select door-to-door leaflet distribution as one of the channels. The partner can choose the distributor, distribution week, and select which areas will receive the leaflet by clicking on the districts on a map. The number of reached households and costs are directly visible. After confirmation, the order is directly sent to the selected distributor. If desired, the costs can be directly deducted from the (local) marketing budget.
Benefits
- Increase local brand awareness and build your market share
- Relieve HQ and reduce administration
- Localize content in minutes without an (external) designer
- Activate your partners with local marketing
