Nienke Zijsling

Every marketer has heard it at least once: brands that are closest to their customers will ultimately win. But how do ...

The Dutch version of this article has been published on Frankwatching, the most popular marketing & tech blog in the ...

Building and maintaining a strong brand requires continuous attention. The end product is never really "finished". From ...

Local marketing is of enormous importance to franchisers, but the use of local marketing is not as simple as thought. ...

Every professional company should have one. But the presence alone is not enough. In this blog, we explain what brand ...