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Nienke Zijsling

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Nienke Zijsling is Head of Marketing at Marvia, helping franchise brands scale their marketing operations, without increasing headcount. She brings a global perspective to franchise marketing trends and regularly shares insights on scaling marketing operations across hundreds of locations.

Blog Post by Nienke Zijsling

Nienke Zijsling Sep 4, "25 3 min read

7 local marketing ideas for multi-location restaurants

Struggling to bring customers to your multi-location restaurant? These 7 tips will take ...
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Nienke Zijsling Aug 13, "25 10 min read

Franchise Social Media Marketing: Drive Sales Across All Locations

Learn proven social media strategies for franchises. Discover how to balance brand ...
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Nienke Zijsling Aug 11, "25 14 min read

15 examples of brands with great local marketing campaigns that actually work

Discover 15 inspiring examples of brands mastering local marketing, from Lunar New Year ...
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Nienke Zijsling Jun 20, "25 4 min read

Franchise rebranding: complete guide for successful brand transformation in 2025

Discover our complete franchise rebranding guide for 2025. 7 proven steps for successful ...
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Nienke Zijsling May 28, "25 5 min read

Future-proof your franchise: 5 local SEO must-dos in the AI search era

Google AI Overviews are changing local search. Learn 5 vital local SEO strategies for ...
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Nienke Zijsling Dec 19, "24 5 min read

The AI revolution: 7 key trends in distributed marketing for 2025

Discover how AI is transforming distributed marketing with hyper-personalization, ...
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Nienke Zijsling Dec 5, "24 4 min read

Beyond Canva: 5 signs your franchise has outgrown its template tools

Is managing templates across locations becoming a daily battle? Discover the key signs ...
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Nienke Zijsling Nov 22, "24 3 min read

Maximizing home care unit revenue through distributed marketing: a executive's guide

Discover five proven strategies to accelerate revenue growth across your home care ...
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Nienke Zijsling Aug 12, "24 2 min read

Avoid these 5 costly rebranding mistakes (and how to get it right)

Launching a rebrand? Get it right the first time. Read our guide to avoid costly ...
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Nienke Zijsling Jul 18, "24 3 min read

Activating the silent majority: strategies to engage your middle-ground franchisees

Unlock the potential of your franchise by engaging the silent majority of middle-ground ...
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Nienke Zijsling May 15, "24 5 min read

How to manage one-off marketing requests: 4 proven strategies for success

Learn how to manage one-off marketing requests effectively with proven strategies to ...
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Nienke Zijsling May 7, "24 4 min read

Franchise Brand Guidelines: 9 Inspiring Examples and Crafting Tips

Discover how successful franchises establish and maintain their brand identity through ...
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