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Marketing Resource Management 101
Does running your marketing department feel like taming a multi-headed beast? Have you ...
9 Ways to Overcome Healthcare Marketing Challenges
For healthcare marketing professionals, the challenges can seem overwhelming. From ...
What are Digital Assets?
When you think of your favorite fast-food restaurant, what comes to mind first? You most ...
How to make a case for DAM internally
Even when a particular technology has massive benefits, it's always a challenge to get ...
10 Types of Marketing Collateral You Need for a Successful Campaign
What makes a successful marketing campaign? You could say some out-of-the-box creative ...
Developing a Distribution Strategy for Marketing
Imagine you are about to take a road trip with your best friend.
What Is the Added Value of a Brand Portal?
Picture this. It's one of those promising Monday mornings when your energy is through the ...
What is a Content Localization Strategy
Content localization is the process of adapting your brand's messaging to a particular ...
What is Brand Asset Management?
A company's brand is its greatest asset. It is the business's face, personality, and ...
A Short Guide to Brand Localization
For most global brands, English is the language of choice when it comes to writing ...
What are Brand Templates?
Brand templates are assets that enable your organization to create on-brand content ...
What You Need to Know About Local Online Marketing
When local marketing meets local search, it's typically defined as driving local ...