đź“Ť Booth #439 - IFA Annual Convention
đź“… February 23-25, 2026 - Mandalay Bay, Las Vegas, NV
It's that time of the year again! With the International Franchise Association (IFA) Annual Convention coming up in Las Vegas, we’re excited. This event brings together franchise leaders from around the world to share what’s working, what’s challenging, and what’s next for franchise brands. There’s no better place to exchange ideas and explore how franchise marketing has evolved over the past year.
Marketing your franchisees will actually use. Simple enough for busy operators. Powerful enough to drive real revenue.
We help franchise brands like Domino's, Burger King, KFC, and HomeWell maintain brand consistency across all locations while empowering franchisees to market locally—no design skills required. The results? Domino's saw an 83% decrease in localization requests and started saving $3,000 weekly after switching to Marvia. Come see it for yourself at booth #439.
Still not convinced? Don't just take our word for it— here's how Marvia is helping franchise brands like yours scale their marketing:
See how Domino’s Pizza transforms local marketing across 1500+ stores across Europe and 1000+ in Japan. Previously, franchisees struggled with slow, inconsistent campaigns. With Marvia, everything is centralized, making it easy to produce on-brand, localized content. Now, marketing scales effortlessly, keeping campaigns timely, consistent, and engaging for every location.
See how Jeremiah's Ice, a quick-service restaurant franchise, maintains consistency across 180+ locations. When they hit a wall with their previous marketing platform, Marq, the central marketing team’s only designer was bogged down in requests, often with a three-week turnaround time. Now that they've switched to Marvia and consolidated all their marketing efforts in one platform, they're easily able to scale without sacrificing quality or consistency.
See how fit20 maintained brand consistency while expanding globally across 140+ studios. Rapid international growth made it hard for franchisees to access the right marketing assets and create on-brand materials. With Marvia, fit20 centralized its brand portal, digital asset library, and editable templates, and enabled direct social posting for local teams. Franchisees now create and download marketing materials independently, ensuring consistent, localized communication.