Dynamic Templates POPULAR
Customized content at scale, with a smaller workload.
Local Distribution
Distribute campaigns in a few clicks across all channels. 
Digital Asset Management
Finding that one asset you were looking for in minutes, not hours.
Marketing Calendar
Streamlining campaign execution, without email threads.
Marketing Shop
Seamlessly order materials, bypass admin overhead.
Template Studio NEW
From InDesign to dynamic template in minutes.
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Local Marketing Examples
15 examples of brands with great local marketing campaigns.
ROI Branded Templates
Discover the benefits of Templates
Local Marketing Guide
Everything you need to know about local marketing.
Franchise Marketing 101
Answering every question you have about franchise marketing. 
2023 Trends NEW
Check out the latest trends in local marketing.
Brand Localization
A short guide to Brand Localization

Marvia vs Bynder

Meet Marvia: a better Bynder alternative for automating local marketing
Book a free demo
Learn more about Local Marketing Automation

The differences between Marvia and Bynder

We offer you more for less

Bynder logo

Marvia is an all-in-one solution that streamlines your (local) marketing. Our platform offers everything you need to centralize marketing materials and enable local partners to distribute marketing content and campaigns themselves. Besides the regular brand management products, our platform exists of a wide range of local marketing automation features.

Bynder is a Digital Asset Management platform with additional brand management products and features like Brand Templates and Brand Guidelines. Their main focus is centralizing, organizing, and distributing assets.  

Bynder is up to 3 times more expensive than Marvia when using the same modules. 

Local Marketing Automation
Marketing calendar
Marketing shop
Social Media
Out-of-home advertising
Door-to-door advertising
Direct Mail
Store DNA
Marketing budgets
Digital Asset Management
File preview
Version control
Advanced search
Custom taxonomy
Due dates
Image cropping
Roles, permissions & restrictions
Open upload
Bulk upload
Digital rights
Related files
Branded Templates
Real time editing (WYSIWYG)
InDesign based templates
Digital & print templates
Locked and editable elements
Replacing images
Approval workflows
User pre-fills
Store DNA pre-fill
Send to (print) suppliers
Print-ready exports

Data doesn't lie

These are Marvia's and Bynder's ratings on G2. See more

Ease of Use


Bynder: 9.0

Quality of Support


Bynder: 9.1

Ease of Setup


Bynder: 8.1

Ease of Admin


Bynder: 8.5

Data doesn't lie

Compare Marvia's and Bynder's ratings on Ease of Use, Quality of Support, Ease of Setup and Ease of Admin on G2.

Named as a leader

Just some of our awards

Don't take our word for it

This is what our customers say about us

UriIT Manager - Steve Madden

"Marvia is a very pleasant partner to work with. Unlike companies that are selling features Marvia works with the customer on the process and the best ways support and facilitate is. Having the customer’s process as the leading factor means that the system must have flexibility to adjust, which is definitely the case with Marvia. In addition to that you get as a customer a professional consultant that guides the implementation from the design phase throughout the implementation, testing, acceptance and release. As a customer I know that I can count on Marvia!"

StefanLocal Store Marketing Manager - Domino's

"The software enables us to provide our franchisees the possibility to develop local marketing activities and campaigns, while the HQ is able to control the quality of the designs that are being used locally without costing to much time. In addition, the ordering and distribution process of materials for national campaigns is completely automated and offers a lot possibilities for personalization to franchisees."

FrankMarketing advisor - Stayokay

"Thanks to Marvia's template tool we were able to make sure that our locations don't put up homemade A4's anymore. All communication, mostly posters, is now all in Stayokay branding. Besides the fact that this is nicer to look at, it also gives the professional feel we were looking for."

MauriceMarketeer - Sligro

"The collaboration with Marvia is outstanding. They are always there for any questions and happy to help. Their solutions helps us to improve the user interface and enables us to generate local marketing initiatives."

MichielMarketing specialist - Yellow Cubes

Very complete and intuitive tool to centrally coordinate your local marketing campaigns. Especially now that the marketing calendar 2.0 functionality has been integrated. Highly recommended for companies with multiple locations or a dealer network!"

MarlèneMarketing Specialist - Plameco

Easy to use for employees or franchise partners, the use of templates creates unified marketing messages across all franchise partners.”

Read more reviews on G2 or Capterra.

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Ready to see what Marvia can do for your brand? Book a free demo and one of our experts will show you around.