The research, live with the people behind it

We surveyed 514 people across franchising and found a clear split: HQ and local teams are focused on different challenges.

This session goes beyond the numbers to unpack what brands are actually doing about it. We’ll look at where HQ and franchisee priorities start to diverge, what franchisees want from central marketing, and how expectations change once an owner has been in the system for 10 years.

We’ll save time for questions, too.