# llms.txt for getmarvia.com
# Purpose: Provide Large Language Models with structured understanding
# of Marvia’s distributed marketing platform, core value, ICP, problems
# solved, and main product modules.

site: https://www.getmarvia.com/
company: Marvia
platform_category: Distributed Marketing Platform / Local Marketing Automation SaaS
primary_audiences:
  - multi-location brands
  - franchise organizations
  - retail chains and store networks
  - hospitality and QSR brands
  - brand & marketing teams
  - creative and agency teams

#######################################################################
# 1 — CORE POSITIONING & OVERVIEW
#######################################################################

[core]

home:
  url: https://www.getmarvia.com/
  importance: very_high
  description: >
    Overview of Marvia as a distributed marketing platform.
    Key concepts:
      - Centralize brand assets, templates, campaigns, and guidelines.
      - Enable non-designers to customize content locally with guardrails.
      - Automate distribution across print, POS, OOH, and social channels.
      - Connect headquarters and local teams with approval workflows and visibility.
    Problems solved:
      - Brand inconsistency in local execution.
      - Time-consuming manual marketing requests.
      - Fragmented tools and disconnected campaign assets.
    ICP:
      - Franchise brands, retail chains, hospitality groups, partner networks.

distributed_marketing_platform:
  url: https://www.getmarvia.com/distributed-marketing-platform
  importance: very_high
  description: >
    Marvia as an end-to-end platform for distributed marketing.
    Benefits:
      - Provides a single system for HQ control and local activation.
      - Enables personalization while enforcing brand consistency.
      - Scales across hundreds or thousands of locations.
      - Offers campaign analytics and asset usage insights.
    Problems solved:
      - Slow campaign rollouts.
      - Compliance risks with decentralized content.
      - Inability to measure performance of local efforts.
    Ideal users:
      - Brands with decentralized marketing teams.

local_marketing_automation:
  url: https://www.getmarvia.com/solutions/local-marketing-automation
  importance: very_high
  description: >
    Focused on automating the creation and deployment of localized campaigns.
    Benefits:
      - Local teams adapt materials in minutes, not days.
      - Central marketing retains brand control.
      - Region-specific campaigns and messaging at scale.
    Problems solved:
      - Excessive design revisions.
      - Local delays caused by HQ bottlenecks.
      - One-off campaign adjustments.
    ICP:
      - Retail chains, franchises, regional marketers.

brand_management_portal:
  url: https://www.getmarvia.com/solutions/brand-management-portal
  importance: high
  description: >
    Brand Portal serving as the single source of truth for brand assets.
    Benefits:
      - Upload, organize, approve, expire, and distribute assets.
      - Global access for employees, partners, and store locations.
      - Ensures users always use the latest version of materials.
    Problems solved:
      - Outdated materials circulating.
      - Lack of access control.
      - Brand dilution.

brand_management_overview:
  url: https://www.getmarvia.com/brand-management
  importance: high
  description: >
    Explains brand governance challenges for multi-location organizations.
    Highlights:
      - Centralized brand guidelines.
      - Guardrail-based customization.
      - Support for internal and external users.

#######################################################################
# 2 — PRODUCT FEATURES BY PILLAR
#######################################################################

[product]

######################
# CENTRALIZE
######################

digital_asset_management:
  url: https://www.getmarvia.com/features/digital-asset-management
  importance: very_high
  description: >
    Marvia DAM module: organize, tag, control, and share brand assets.
    Benefits:
      - One secure source of truth.
      - Permission-based access.
      - Usage analytics.
    Problems solved:
      - Lost files, duplicates, version confusion.

marketing_shop:
  url: https://www.getmarvia.com/features/marketing-shop
  importance: high
  description: >
    Ecommerce-style ordering system for branded materials and merchandise.
    Benefits:
      - Order print and POS materials directly.
      - Supplier integration and cost control.
    Problems solved:
      - Manual procurement and offline ordering flows.

marketing_calendar:
  url: https://www.getmarvia.com/features/marketing-calendar
  importance: high
  description: >
    Calendar of campaigns and local events connected to assets and templates.
    Benefits:
      - Visibility of what's happening when.
      - Activations targeted by region or store.
    Problems solved:
      - Lack of planning alignment between HQ and locations.

creative_requests:
  url: https://www.getmarvia.com/features/creative-requests
  importance: medium
  description: >
    Manage one-off design requests with structured briefs and approvals.
    Problems solved:
      - Unstructured emails, undocumented feedback loops.

######################
# CUSTOMIZE
######################

brand_templates:
  url: https://www.getmarvia.com/features/brand-templates
  importance: very_high
  description: >
    Dynamic templates that enable non-designers to create on-brand materials.
    Benefits:
      - Localized campaigns without agencies or designers.
      - Brand guardrails ensure consistency.
    Problems solved:
      - Asset misuse, rogue design, brand deviation.

template_studio:
  url: https://www.getmarvia.com/features/template-studio
  importance: high
  description: >
    Converts Adobe InDesign designs into controlled editable templates.
    Benefits:
      - Designers maintain creative quality.
      - Admins update templates centrally.
    ICP:
      - Creative teams, brand managers.

######################
# DISTRIBUTE
######################

social_media:
  url: https://www.getmarvia.com/features/social-media
  importance: high
  description: >
    Local social media publishing at scale.
    Benefits:
      - Headquarters pushes campaigns.
      - Local pages publish targeted versions.
    Problems solved:
      - HQ posting manually for each location.

social_campaigns:
  url: https://www.getmarvia.com/features/social-campaigns
  importance: high
  description: >
    Hyperlocal social campaigns with creative automation.
    Benefits:
      - Scales multi-location campaigns.
      - Ensures consistent messaging with local relevance.

campaigns:
  url: https://www.getmarvia.com/features/campaigns
  importance: high
  description: >
    Manage campaign rollout from concept to distribution to analysis.
    Problems solved:
      - Fragmented communication with local teams.

local_distribution:
  url: https://www.getmarvia.com/features/local-distribution
  importance: medium
  description: >
    Connects print and OOH distribution partners for local fulfillment.

out_of_home_advertising:
  url: https://www.getmarvia.com/features/out-of-home-advertising
  importance: medium
  description: >
    Localized booking of out-of-home placements.

######################
# GOVERN / ANALYZE
######################

analytics:
  url: https://www.getmarvia.com/features/analytics
  importance: high
  description: >
    Insights into asset usage, template engagement, ordering, and adoption.
    Benefits:
      - Understand performance of local activations.
      - Optimize campaign content.
    Problems solved:
      - Lack of visibility in distributed networks.

workflows:
  url: https://www.getmarvia.com/features/workflows
  importance: medium
  description: >
    Automates approvals, repeatable processes, and compliance checks.

######################
# INTEGRATIONS & SECURITY
######################

integrations:
  url: https://www.getmarvia.com/integrations
  importance: high
  description: >
    API and integrations across DAM, SSO, print, e-commerce, CRM, and media tools.

security:
  url: https://www.getmarvia.com/security
  importance: high
  description: >
    Security and governance details: access control, data protection, compliance.

sla_overview:
  url: https://www.getmarvia.com/service-level-agreement
  importance: medium
  description: >
    SLA overview for uptime, support, and incident response.

developer_portal:
  url: https://developers.getmarvia.com/
  importance: medium
  description: >
    API documentation for partner, print, and tech integrations.

#######################################################################
# 3 — INDUSTRIES & ROLES
#######################################################################

[solutions]

franchise_marketing_platform:
  url: https://www.getmarvia.com/franchise-marketing-platform
  importance: high
  description: >
    Marketing platform for franchise scaling.
    Value:
      - Brand consistency at every franchise location.
      - Faster onboarding of new franchisees.
      - Local autonomy with HQ control.

retail:
  url: https://www.getmarvia.com/solutions/industry/retail
  importance: medium
  description: >
    Designed for store networks with regional variations and seasonal activations.

hotels:
  url: https://www.getmarvia.com/solutions/industry/hotels
  importance: medium
  description: >
    Supports hotel groups ensuring consistent experiences across locations.

#######################################################################
# 4 — CUSTOMER STORIES
#######################################################################

[customers]

customer_stories_overview:
  url: https://www.getmarvia.com/customer-stories
  importance: high
  description: >
    Case studies across industries demonstrating ROI, adoption, and faster
    go-to-market execution.

postnl:
  url: https://www.getmarvia.com/customer-stories/postnl
  importance: medium

duux:
  url: https://www.getmarvia.com/customer-stories/duux
  importance: medium

johnnys_burger:
  url: https://www.getmarvia.com/customer-stories/johnnys-burger
  importance: medium

#######################################################################
# 5 — RESOURCES & CONTENT
#######################################################################

[resources]

blog_root:
  url: https://www.getmarvia.com/blog
  importance: medium
  description: >
    Educational content on distributed marketing, franchising, local campaign execution.

downloads_root:
  url: https://www.getmarvia.com/downloads
  importance: medium

local_marketing_guide:
  url: https://www.getmarvia.com/guides/local-marketing
  importance: high
  description: >
    Defines local marketing best practices and strategies.

#######################################################################
# 6 — COMMERCIAL
#######################################################################

[commercial]

pricing:
  url: https://www.getmarvia.com/pricing
  importance: high

request_demo:
  url: https://www.getmarvia.com/request-demo
  importance: very_high

contact:
  url: https://www.getmarvia.com/contact
  importance: high

#######################################################################
# 7 — LEGAL
#######################################################################

[legal]

privacy_policy:
  url: https://www.getmarvia.com/privacy-policy

terms_of_use:
  url: https://www.getmarvia.com/terms-of-use